Congrats to stArtDesigns for submitting the winning entry

Logo Design Contest for

Jonah Larkin

by jonahklarkin
  • 101CREATIVES
  • 729ENTRIES
  • 12682CONTEST VIEWS
  • $250.00PRIZE AWARDED

Company or website name

Jonah Larkin

Describe your company and organization and target audience

I am a life and executive coach for men between 35-55 years old. Many are business men either running their own business, work in a corporate environment or have had big success in business and are transitioning into the next phase of their life adventure.

Here is additional info
Jonah Larkin Branding

Brand Archetype: The Explorer

Values: Inspiration, Courage, Adventure, Exploration, The Unknown, Self Discovery, Energy, Liberation. Willing to go where things are uncomfortable but also provide the greatest value

Brand Voice/Tone: exciting, fearless, daring

Attitude: You’ve only got this one life, get out there and make it count. Heed the call of adventure-external and internal.

Sub Archetype: The Sage or Hero

Goal: To live an exciting and fulfilling life
Desire: Freedom-external and internal and be free to explore and discover
Fear: Feeling trapped
Strategy: Take the road less traveled

The Journey: The explorer is all about attaining self realization through discovery. There are 3 primary stages of the explorer journey

Get outside and explore the world
Look inside to find one’s own authentic identity in the world
Find your promised land

You decide where you’re going and no matter the circumstances-you are free

Influencer Archetype: The Sage or Hero

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