Detour Brewing Company -a Logo Design Contest by detourbrewing

Creative Brief

Contest received 218 entries and the contest holder has awarded a winner.

Company or website name

Detour Brewing Company

Slogan or Tagline

2 optional inclusions... We are honestly on the fence about including either or both so feel free to include or exclude the following: 1: “Bloomington, Indiana” 2: “Savor the Journey”

Describe your company and organization and target audience

It seems to us that our name takes us in either a construction-themed or a “road less traveled” direction. We are more philosophically drawn to the “road less traveled" idea but are open to considering cool, hip construction-inspired logos.

The design should have the following

Absolute must: the inclusion of our name “Detour Brewing”. We have mostly been drawn to logos with additional graphics included, but we would be open to considering a name-only logo. Other than that, layout is at the designer's discretion.

This logo will be used for

This design should not have this in the entries

Adults aged 21 and over who primarily fall into either or both of the following two categories: 1) consumers who appreciate craft beer, and/or 2) consumers who wish to lower their carbon footprint by “drinking local.”

Colors to use in the design


Briefly describe your contest

Detour Brewing seeks a simple, hip logo.