Clean Laundry Express -a Logo Design Contest by

Creative Brief

Contest received 212 entries and the contest holder has awarded a winner.

Company or website name

Clean Laundry Express

Describe your company and organization and target audience

Clean Laundry Express displays a modern logo that feels warm, comforting, and bold. It is trustworthy,
dependable and relates to our Clean Laundry brand. Laundry is personal to all of us; trust and
creditability are a must for our brand success and customer loyalty. The Clean Laundry Express logo is
strong and carries the Clean Laundry blue as its main color.

Clean Laundry Express offers convenience for its customers through a wash, dry, fold laundry
experience. This customer base is most likely more affluent with disposable income who
values convenience and time savings over expense. Clean Laundry Express focuses on convenience and saving our customer time. While we are in the business of laundry, our value-add is focused around time, being
more efficient and convenient than our competitors. Customers enjoy and appreciate having more time
to spend where they enjoy.

The Clean Laundry Express logo identifies and is relatable with all express service options including our customer drop-off and pick-up, home/business pickup and delivery, community locker kiosk drop-off
and pick-up, and a subscription-based monthly/annual membership.

Our position in the market should feel high-end from our customer’s perception. Clean Laundry Express
enhances the Clean Laundry brand. Our attention to detail and care taken with our wash, dry, fold
service communicates another way we’re dedicated to cleanliness and saving time. This service is not a
necessity for customers, but another way they can pamper themselves by removing the chore of laundry
from their lives. Customers receive their finished laundry in a pristine condition, clean, neatly folded and
stacked inside a clean and feels as if their mom had taken care of their laundry for them.

The design should have the following

The design should relate to our parent brand Clean Laundry but with a more modern, refreshed look. It should feel warm and welcoming and display a sense of trust and dependability. It should feel slightly more masculine than feminine.

Here is a link to view our Clean Laundry website: Clean Laundry Express is a sub-brand within Clean Laundry. This logo does not need to contain the same graphic elements as Clean Laundry, but should feel like a relative, a cousin.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)
  • Television/screen

This design should not have this in the entries

This logo should not have any animals or people in the imagery.

Colors to use in the design

Blues, whites. We're open to additional accent colors.

Briefly describe your contest

Clean Laundry Express is a full service laundry offering. We serve communities with wash, dry, fold services. We focus on cleanliness in our facilitie