Congrats to savana for submitting the winning entry

Logo Design Contest for

Clean Laundry Express

by salden@clickstop.com
  • 68CREATIVES
  • 212ENTRIES
  • 12392CONTEST VIEWS
  • $150.00PRIZE AWARDED

Company or website name

Clean Laundry Express

Describe your company and organization and target audience

Clean Laundry Express displays a modern logo that feels warm, comforting, and bold. It is trustworthy,
dependable and relates to our Clean Laundry brand. Laundry is personal to all of us; trust and
creditability are a must for our brand success and customer loyalty. The Clean Laundry Express logo is
strong and carries the Clean Laundry blue as its main color.

Clean Laundry Express offers convenience for its customers through a wash, dry, fold laundry
experience. This customer base is most likely more affluent with disposable income who
values convenience and time savings over expense. Clean Laundry Express focuses on convenience and saving our customer time. While we are in the business of laundry, our value-add is focused around time, being
more efficient and convenient than our competitors. Customers enjoy and appreciate having more time
to spend where they enjoy.

The Clean Laundry Express logo identifies and is relatable with all express service options including our customer drop-off and pick-up, home/business pickup and delivery, community locker kiosk drop-off
and pick-up, and a subscription-based monthly/annual membership.

Our position in the market should feel high-end from our customer’s perception. Clean Laundry Express
enhances the Clean Laundry brand. Our attention to detail and care taken with our wash, dry, fold
service communicates another way we’re dedicated to cleanliness and saving time. This service is not a
necessity for customers, but another way they can pamper themselves by removing the chore of laundry
from their lives. Customers receive their finished laundry in a pristine condition, clean, neatly folded and
stacked inside a clean and feels as if their mom had taken care of their laundry for them.

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