Ausable Funds

Company or website name

Ausable Funds

Describe your company and organization and target audience

Ausable Funds is a new, start-up mutual fund firm officially names Ausable Funds International, Inc. The will launch a new mutual fund focused on the global emerging markets - Latin America, Africa, Eastern Europe and Asia - from Turkey to Taiwan, China, etc. The firm's investments and research are global, but the company is based in the Adirondack Mountains of New York (Lake Placid) and Miami, Florida. The company is founded, owned and managed by a retired Army officer, a serviced disabled wounded warrior veteran. There will be numerous Wounded Warriors on the staff. The target audience are individual and institutional investors. The former consist of military personnel, wounded warriors, veterans, law enforcement, patriotic Americans, parents, grandparents and adults focused on retirement savings, education accounts, and other savings. Institutional investors include state pension funds (NY, FL, CA, CO, TX, ND, etc.), university endowments, trusts, investment banks, insurance firms, etc.

The design should have the following

The global nature of the firm.
Mountains, water, environment, etc.
Solid
Trustworthiness
Simple, elegant and conservative
Ausable is the name of two rivers and lakes in the mountains.

UPDATE - THE WORDS NEED TO BE IN A CONSERVATIVE-LIKE TEXT. NOTHING MODERN OR COMPLICATED. SIMPLE AND CONSERVATIVE.

ALSO, THE BLUE AND GREEN COLORS THAT MOST DESIGNERS ARE USING ALL SEEM TO COME FROM THE SAME SOURCE. WE WANT A DARKER, RICHER, DEEPER GREEN. NOT BLACK, NOT BRIGHT GREEN, BUT GREEN. MAYBE AN EVERGREEN OR EMERALD GREEN.

FINALLY, THE DESIGN NEEDS TO INCORPORATE THE NUMBER 8 IN THE DESIGN - BUT NOT THE ACTUAL NUMBER.

FOR EXAMPLE, MAYBE 8 PEAKS OF THE MOUNTAINS, OR 8 TREES, ETC.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Bold colors.
Complicated designs.
We want conservative elegance.

What style of logo would you like?

Colors to use in the design

Green, blue, others.

No bright yellow or other bold colors.

SEE COMMENT ABOVE ON GREEN COLOR.

Briefly describe your contest

Ausable Funds is a new global emerging markets mutual fund company in Miami and New York, founded by a veteran that needs a corporate logo.