5th ELEMENT COACHING

Company or website name

5th ELEMENT COACHING

Slogan or Tagline

LOVE • LIFE • MEANING • PURPOSE

Describe your company and organization and target audience

AFTER 3 DAYS OF EXCELLENT SUBMISSIONS, I AM REVISING MY DESIGN BRIEF AND EXTENDING THIS CONTEST FOR 9 DAYS, FOCUSING ON AN ENTIRELY NEW APPROACH. FOR THOSE OF YOU WHO HAVE WORKED SO HARD TO SUBMIT HUNDREDS OF GREAT DESIGNS, THANK YOU FOR HELPING ME CLARIGY MY VISION. PLEASE USE THE ATTACHED IMAGES AS A GUIDE ONLY. The fifth element (of the alchemical 5 elements of earth, air, water, fire and the void) is called "quintessence," which is an empty space where creation emerges. I am a life coach and hand reader who specializes in 4 types (elements) of coaching: relationship (love), stress management (life), meaning and purpose (vision, life path). I have 4 "subsidiary" brands (4 elements), each with a distinct logo and brand identity: (Relationship Remodel , Intimacy Insights, Peace of Mind, Pathways to Purpose). I am creating 5th Element Coaching as a general website that will link to these individual offerings.) Target audience: Men and woman ages 25 - 65. Demographic: urban, suburban, middle and upper middle class. Races & Cultures: All Mindset: Open to holistic, and progressive/alternative thought.

The design should have the following

ALL DESIGNS MUST INCLUDE a FULL CIRCLE Zen brush stroke (SEE ATTACHED IMAGES AS A GUIDE, NOT TO COPY DIRECTLY) either empty in the center, or with limited imagery. (See attached PDF for stock image companies). • Simplicity. NO fonts or details that won’t reduce. (Past submissions had fonts so small they would not be seen on a business card) • Two (2) contrasting blended colors that can transfer to grayscale or one color. • San-serif fonts, large and clear enough to reduce to business card size • 5TH ELEMENT on 1 (one) line, COACHING underneath. • Tag line LOVE • LIFE • MEANING • PURPOSE on the line below 5TH ELEMENT COACHING

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

NO busyness. • NO BADGE or EMBLEM style • NO reversed out from black. • NO rainbows. • NO bold, blocky, script or “exotic ethnic” fonts (Indian, Far East). • NO squares, diamonds, stars or triangles. • NO static symmetry (blocks, with 4 squares flowers with 4 or 5 petals) • NO images of people in yoga postures of meditating in lotus pose or with hands in the air • NO highly detailed or complex icons that won’t reproduce on social media in a small scale.

What style of logo would you like?

Colors to use in the design

PLEASE (PLEASE PLEASE!) DO NOT SUBMIT MULTIPLE VERSIONS OF THE SAME IMAGE WITH SLIGHT MODIFICATIONS IN DIFFERENT COLORS. SIZES, FONTS, SINGLE COLORS OR GRAY SCALE! IF I LIKE YOUR IMAGE, I WILL MESSAGE YOU PRIVATELY TO SUGGEST CHANGES. IF I CHOOSE YOUR IMAGE, WE CAN ADJUST THESE THINGS. I CANNOT PROCESS HUNDREDS OF SIMILAR IMAGES WITH SLIGHTLY DIFFERENT NUANCES. Colors:: Stick with 2-4 colors (2-3 colors and black). COOL COLORS PLEASE. Think calming and Zen. EXPLORE: Black, gray, blues, greens, cyan, purple, lavender AVOID: Red, pink, orange

Briefly describe your contest

A coaching company logo to embody Zen quintessence!