Restaurant Logos
Marketers might just be evil geniuses. Over the years, they figured out how to make us drool with nothing but an expertly crafted logo lofted atop a huge pole off the highway. If you’ve ever been on a boring road trip and seen the softly glowing golden arches of the McDonald’s sign, you know exactly what we mean.
Whether you’re lured by the ring of the Taco Bell or enchanted by the iconic green Starbucks maiden, there are at least a few restaurant logos that inspire your taste buds to take action. Follow the siren call with us and check out these enticing restaurant logo designs made with love by our creatives.
Restaurant Logos designed on Hatchwise
27
designs in this collection
Famous Restaurant LogosMcdonald's is probably the most-recognized restaurant logo in the world, and we’ve already discussed it in our California Logo Design article, so we’ll skip the Golden Arches for now. Even without the fast-food giant on our list, you will surely recognize the logos from these delicious eateries, cafes, and bistros worldwide.
StarbucksThe iconic green-and-white Starbucks logo has led many weary travelers and workers to one of their over 35,000 locations worldwide. The beguiling female figure on the logo was chosen specifically to do just that. She’s not a mermaid, you see; she’s a siren. The mythical creatures were known to entice sailors to their doom, and coffee's delicious aroma is nearly as hypnotizing. That’s why logo designer Terry Heckler chose the siren for the West Coast coffee company. Goodness knows it does its job, luring coffee aficionados to soothe their latte cravings.
Pizza HutPizza Hut’s simple logo since 2019 has the restaurant’s name and represents its iconic red roof. It’s actually a throwback to the logo used by the pizza chain from 1974 to 1999, which they reinvigorated alongside a marketing campaign celebrating its vintage vibes. The delicious pizza joint started in Wichita, Kansas, in 1958 and now boasts more than 19,000 restaurants worldwide. The iconic red-roof design of many Pizza Huts, which is nodded to in its logo, first appeared in 1969 in Chicago.
Burger KingComing in second behind McDonald’s for the most well-known burger joint is the King itself, Burger King. Since 1957, Burger King has employed golden yellow to signify its burger buns, sandwiching the words themselves in red. Since 1999, a bold blue stroke encircles the buns and words. Unlike McDonald’s, which alludes to its hot, crispy fries with its logo, BK wants you to think about its signature item, the Whopper. Both emblems employ a lot of red and yellow, which is no accident. The color red is energizing and stimulating; it makes you hungry and draws your eyes. Feelings of warmth and friendliness are evoked by the color yellow. When combined, they convey the message that your order will be processed swiftly and that your meal will be delicious.
Wendy’sAnother front-runner in the “instantly recognizable” restaurant logo race is the charming red-haired gal in the Wendy’s logo. She’s always been on the logo since Dave Thomas started the restaurant in 1969, but as the years went by, the logo has simplified to just include the name of the restaurant below her smiling portrait. Though many think it’s another bit of subliminal messaging that her collar appears to spell “mom,” the company asserts it’s not intentional. Either way, the restaurant is famous for its square burgers and the iconic Frosty dessert, which your mouth starts watering for as soon as you see those bright red pigtails.
Taco BellFor people of a certain age, the Taco Bell aesthetic is deeply nostalgic, from the jewel tones of the logo to the jazzy decor inside the restaurant in the 1990s. Glen Bell started the restaurant in 1950 in California after seeing the popularity of Mexican tacos in his neighborhood. Since then, Taco Bell has created its own niche of Tex-Mex-inspired fast food. The iconic bell of the logo didn’t appear until 1985, when the red, yellow, and green logo hit the store’s locations. Then, in 1992, the company’s unique color scheme was brought into the mix: a mostly purple bell with pink and yellow accents. It didn’t match the red-and-yellow of so many fast-food restaurants, but it still got people’s mouths watering.
StarbucksThe iconic green-and-white Starbucks logo has led many weary travelers and workers to one of their over 35,000 locations worldwide. The beguiling female figure on the logo was chosen specifically to do just that. She’s not a mermaid, you see; she’s a siren. The mythical creatures were known to entice sailors to their doom, and coffee's delicious aroma is nearly as hypnotizing. That’s why logo designer Terry Heckler chose the siren for the West Coast coffee company. Goodness knows it does its job, luring coffee aficionados to soothe their latte cravings.
Pizza HutPizza Hut’s simple logo since 2019 has the restaurant’s name and represents its iconic red roof. It’s actually a throwback to the logo used by the pizza chain from 1974 to 1999, which they reinvigorated alongside a marketing campaign celebrating its vintage vibes. The delicious pizza joint started in Wichita, Kansas, in 1958 and now boasts more than 19,000 restaurants worldwide. The iconic red-roof design of many Pizza Huts, which is nodded to in its logo, first appeared in 1969 in Chicago.
Burger KingComing in second behind McDonald’s for the most well-known burger joint is the King itself, Burger King. Since 1957, Burger King has employed golden yellow to signify its burger buns, sandwiching the words themselves in red. Since 1999, a bold blue stroke encircles the buns and words. Unlike McDonald’s, which alludes to its hot, crispy fries with its logo, BK wants you to think about its signature item, the Whopper. Both emblems employ a lot of red and yellow, which is no accident. The color red is energizing and stimulating; it makes you hungry and draws your eyes. Feelings of warmth and friendliness are evoked by the color yellow. When combined, they convey the message that your order will be processed swiftly and that your meal will be delicious.
Wendy’sAnother front-runner in the “instantly recognizable” restaurant logo race is the charming red-haired gal in the Wendy’s logo. She’s always been on the logo since Dave Thomas started the restaurant in 1969, but as the years went by, the logo has simplified to just include the name of the restaurant below her smiling portrait. Though many think it’s another bit of subliminal messaging that her collar appears to spell “mom,” the company asserts it’s not intentional. Either way, the restaurant is famous for its square burgers and the iconic Frosty dessert, which your mouth starts watering for as soon as you see those bright red pigtails.
Taco BellFor people of a certain age, the Taco Bell aesthetic is deeply nostalgic, from the jewel tones of the logo to the jazzy decor inside the restaurant in the 1990s. Glen Bell started the restaurant in 1950 in California after seeing the popularity of Mexican tacos in his neighborhood. Since then, Taco Bell has created its own niche of Tex-Mex-inspired fast food. The iconic bell of the logo didn’t appear until 1985, when the red, yellow, and green logo hit the store’s locations. Then, in 1992, the company’s unique color scheme was brought into the mix: a mostly purple bell with pink and yellow accents. It didn’t match the red-and-yellow of so many fast-food restaurants, but it still got people’s mouths watering.
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