Maine Logos

Famous Logos From Maine

Located on the Atlantic coast just south of Canada, Maine is well-known for beautiful fall leaves, dramatic ocean shores, delicious seafood, and impressive winter storms. But that’s not all the state has to offer. Maine is also home to a diverse range of homegrown businesses.

Maine’s companies sprang up in an interesting range of niches. Many focus on the outdoors, which makes sense for an oceanside state with harsh winters. Lifestyle brands often have a natural spin to them as well. Check out some classic logos to see how Maine’s nature-loving companies stand out with smart branding.

Tom’s of Maine

It’s hard to think of Maine brands without Tom’s of Maine coming to mind. This company’s hometown allegiance is built right into the name. Tom’s of Maine was founded in 1970 by Tom and Kate Chappell, who moved to Maine for a slower, more natural lifestyle.

This back-to-earth sensibility is apparent in their round logo, which resembles an old-fashioned stamp. Tom’s uses a script-inspired serif font with graceful curves and thick upstrokes. Semicircles span the top and bottom of the logo, creating a circular appearance. 

Serif font is used for “Of Maine” at the bottom of the circle, and “Since 1970” at the top. The entire design is angled up around 15 degrees, giving the logo a jaunty, almost irreverent feel.

L.L. Bean

L.L. Bean is a clothing and outdoor equipment that began in 1912 when Leon Leonwood Bean began selling his now-iconic hunting equipment. The company is a beloved Maine institution thanks to its philanthropy, love of the outdoors, and well-made products. 

The L.L. Bean logo has evolved over more than a century. Early logos featured the founder’s signature. The hand-drawn script was sewn into seams or embroidered on tags. Just like a person’s signature varies every time they sign something, these early logos often used different line weights.

Other L.L. Bean logos have showcased outdoor scenes like trees, mountains, and flowing water. Today’s logo is a serif wordmark that uses tight kerning, presenting L.L.Bean without any spaces between the letters. The traditional font and modern presentation is perfect for a historic brand that’s still looking to the future.

Mexicali Blues

Mexicali Blues is about as far as you can get from Mexico or California without leaving the United States, but the company is a vibrant part of Maine’s culture. Mexicali Blues is aimed at alternative outdoorsy people—the crowd who still call themselves hippies in the 2020s. This lifestyle brand puts a different spin on Maine’s love of the outdoors. This distinction comes through in their logo and branding.

The Mexicali Blues logo features the brand name in a slab serif font. A hand-drawn sun separates the two words and creates an informal feel. The logo is long, with all the elements laid out horizontally. The sun in the center of the logo easily represents a sunrise or sunset. To emphasize the brand’s global aesthetic, the final two letters are replaced with a script visually similar to the Sanskrit symbol for “om.” The logo is blue as another callback to the brand’s name.