Arkansas Logos

Famous Logos from Arkansas

Arkansas is a state that is often outshined by neighboring travel destinations like Memphis and Dallas, but it’s a state with a lot to offer. Arkansas is not only home to picturesque parks, wilderness, mountains, and hot springs but it is also along the Ozarks (if you are a fan of that television show) and is where former President Bill Clinton is from.

Beyond that, Arkansas is where several companies first started, and are currently based, which got us thinking that Arkansas may be on to something. Whether it’s growing a business or crafting a logo that stays relevant and stands out, we can all learn something from these companies based in this southern state.  

Walmart

One of the most famous companies born out of Arkansas is Walmart. Walmart was founded back in 1962 in Rogers, Arkansas by two brothers, Bud and Sam Walton. Walmart is still headquartered in Arkansas, in Bentonville, and within the Walmart umbrella are the domestic and international Walmart operations, Sam’s Club, and Global eCommerce. The chain has grown to include more than 10,500 stores across the world and is a top retailer of electronics, housewares, clothing, food, drinks, auto supplies, garden essentials, office products, and so much more. Essentially with Walmart, anything you need, you can find behind the big blue retailer’s door. 

Given the volume of Walmart locations, the store needs to have a universally recognizable logo, which it does. Blue and yellow are two of the friendliest colors a company can choose, symbolizing how Walmart is part of your neighborhood. The unique aspect of the design is the spark that sits to the right of the wordmark. This spark symbolizes Walmart’s commitment to innovation, constantly “sparking” new ideas. Overall, the design is simple, making the logo easy to replicate from store to store. No matter if you are at a Walmart in America, or abroad, the Walmart logo stands out. 

Tyson Foods

Whenever you browse your local grocery store’s meat department, you likely encounter some of Tyson Foods’ products. Since its inception in 1935, Tyson Foods has grown to become the second-largest processor of chicken, beef, and pork, producing nearly 1/5 of these meats that are sold across America. Headquartered in Springdale, Arkansas, Tyson Foods has expanded beyond founder, John W. Tyson’s original mission. Today, Tyson Foods is not only one of the largest sellers of these meats to retail grocers, but the company has expanded to sell its meat to various food chains like McDonald’s, Burger King, Wendy’s, Taco Bell, KFC, and so much more. 

With Tyson Foods’ logo, the company has elected to include one logo for its corporate operations and one logo for packing and consumer products. The corporate logo is more professional and cleaner with a stylized wordmark and a circle emblem featuring a “T” with an arrow through it. This logo is dark blue, a colder, less friendly color. The consumer logo features warm colors, red and yellow, inviting consumers to choose the Tyson brand. The consumer brand logo also resembles a stamp with its oval shape, and along with the color choice, this logo stands out on the shelves. 

Dillard’s

Dillard’s is a high-end department store found across the United States. The store was founded back in 1938 by William T. Dillard in Arkansas. Despite being based in Little Rock, hours away from the fashion capital of America, Dillard’s has grown to include more than 280 stores. Texas and Florida have the most Dillard’s locations, but you can find a Dillard’s in 29 states. At Dillard’s, you can find designer clothing, shoes, handbags, accessories, cosmetics, and more.  

The Dillard’s logo is like other department store logos. The logo features the Dillard’s wordmark in simple, clean lettering. Below the wordmark is the brand logo, “The Style of Your Life.” Similar department stores have elected to also utilize a simple logo, making this feel like an industry standard. Dillard’s font stands out because there is little space between the lettering and the font choice is a stylized version of a familiar font, symbolizing how the Dillard’s brand is an elevated department store.