Punchlists AI

What the contest holder asked for

Company or website name

Punchlists AI

Links to the website

https://www.punchlists.ai

Describe your company and organization and target audience

<p dir="ltr" style="line-height:1.2;border-bottom:solid #4f81bd 1pt;margin-top:0pt;margin-bottom:15pt;padding:0pt 0pt 4pt 0pt;" id="docs-internal-guid-fadca2a6-7fff-3510-3bc6-784610217100"><span style="font-size:26pt;font-family:Calibri,sans-serif;color:#17365d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design Competition Brief: Logo, Icons, and Branding Template for Punchlists AI</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Overview</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Punchlists.ai solves the communication gap between general contractors (GCs) and subcontractors in construction and remodeling, by using AI to interpret SMS messages, automatically update project timelines, manage task completion, and coordinate scheduling. Subcontractors continue using a familiar text messaging type interface, while GCs benefit from centralized oversight and automation without needing to change existing workflows (see </span><a href="https://docs.google.com/document/d/19gANqeKh9HIu-wBKMEk5tMqpQyHO0ecm/edit#heading=h.4wae5fa9aq7b" style="text-decoration:none;"><span style="font-size:11pt;font-family:Cambria,serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">glossary</span></a><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> at end of document for a description of terms)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design Goals</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are looking for a design that captures the essence of our start-up. The brand should feel approachable, easy to use, simple, and clean.</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The design should be modern and professional for all age groups, from 18 to 60+ age groups while maintaining a blue collar spirit. Approachable, ease of use, simple workflows are all good guiding characteristics for the logo and icon design.</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">While we&nbsp; did use AI to create a “test” logo and like the concept (see below), we would prefer more professional design along with some other creative ideas.&nbsp; While a “hard hat” would be acceptable on the logo we are looking for more creative ideas where we are trying to capture the essence of:</span></p><ol style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">AI performing project management.</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Automation scheduling and follow-up using AI on a list of tasks (i.e. punchlist)</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A visual that would incorporate that communication (like SMS, phone, etc.) is handled in our platform.</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Something that embodies the essence of commercial and residential construction.</span></p></li></ol><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;</span><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:126px;height:180px;"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfiQ1CoFpCjg-gRcNNaNmx8B1TTvdNRzObL9ODpMoPyY0q568L9hcryXnRNtJ_e0n3g0PHemECkq3zDjBUfMbFiosslFQdOuxF-eZIJ2iN0fb_K1M0Eajz_yR3FqBfwiKNqyZ_yrA66Lq1-NnAC1Gs?key=QH_sb8ybldwW6x4skO2sJxIQ" width="126" height="180" style="margin-left:0px;margin-top:0px;"></span></span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Deliverables</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The final design package should include:</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Logo</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Full logo with text and icon</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Standalone icon/mark version</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Horizontal and vertical versions</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- File formats: SVG, PNG, JPG, PDF, EPS, AI</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Variations:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- Full color</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- Black</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- White (reversed)</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- High contrast version for accessibility</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Favicon &amp; App Icon Set</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- 16x16, 32x32, 64x64, 128x128, 256x256, 512x512</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- iOS, iPadOS, macOS, Android and Masked app icon formats</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">List of Icon’s needed</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “home” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “settings” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “projects” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “contacts” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “tasks” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “issues” icon (an issue is a communication raised by a subcontractor or client that our AI will detect and flag it as an issue).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “notifications” icon (both “active” and “inactive”)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “emoji” icon (like that of an SMS or iMessage chat screen)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “attachment” icon (like that of an SMS&nbsp; or&nbsp; iMessage to add attachments to a message)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “camera” icon (like that of taking a picture on a smartphone).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “send” message icon (like that of an sms, iMessage to send a message).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “video” icon (like that of doing a FaceTime call).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “phone” icon (like that of calling a phone number from a smart phone).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “…” icon (for clicking on more details or more information).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “chat box” icon in square shape, we need “active” and “inactive” (meaning a chat box bubble that has notifications vs one that does not).&nbsp;</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “messages” icon (like a text message or whatsapp message)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “arrow” icon for both left, right, up and down.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “alarm” icon for schedule notifications and messages.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “clock” or “time” icon for showing times or dates.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “calendar” icon that would be shown to click on a date calendar.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “upload” icon that shows a “cloud” with an arrow that you are uploading a file.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “download” icon that shows a “cloud” with an arrow that you are downloading a file.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A profile “avatar” icon&nbsp; if you don’t upload a picture to use in your account.</span></p></li></ul><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Style Guide / Mini Brand Book</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Logo usage guidelines</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Font recommendations</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Iconography styling</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Color palette usage (we’ll provide our brand colors, see below)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Color Palette</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Please use our existing brand colors:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:576px;height:314px;"><img alt="A screenshot of a screen AI-generated content may be incorrect." src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcpyAVo1oNC7sgSR3b7ktP-94iF6NycFz3Vxb9Lw3sa-fMl-gWShP3UM9f1M1RuPGMLPuHQgV3AO9kzdOhasubDEeHVlouoiM74iVwnfHLgsQie26PN2XOGp1mMbmMafuhMyi6ird9yM8Vi1TeIpA?key=QH_sb8ybldwW6x4skO2sJxIQ" width="576" height="314" style="margin-left:0px;margin-top:0px;"></span></span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We will allow the designer to come up with the best, Primary, Secondary, Accent/Highlight and Background/Base.&nbsp;&nbsp;</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Feel free to suggest complementary tones or neutrals for balance, if you do please document the HEX and RGB colors.</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Target Audience</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Describe your audience briefly. For example:</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Small to medium business owners in the construction market.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Not high tech users, typically.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Logo’s, icon’s and color should take into account people from all ages being able to see them from a mobile view all the way up to a desktop view (i.e. people with glasses or poor eye site)</span></p></li></ul><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Avoid These</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Designs that feel:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Too generic or overused (e.g., lightbulbs for ideas, a hammer or drill, etc.)</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Overly complex or hard to scale down</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Using construction without some creative process (i.e. don’t just put a hard hat in or a hammer, etc..)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Submission Notes</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Please include:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Mockups in situ (website format is good).&nbsp; These will be for a PWA</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Brief explanation of design rationale</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Any font licenses or usage notes</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Glossary:</span></h1><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define any specific terms or acronyms.</span></p><br><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Punchlist </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- </span><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A punch list is a document prepared during key milestones or near the end of a construction project listing works that do not conform to contract drawings and specifications that the general contractor must correct prior to final payment. The work may include incomplete or incorrect installations or incidental damage to existing finishes, material, and structures. The list is usually made by the owner, architect or designer, or general contractor while they tour and visually inspect the project.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">GC (General Contractor or just contractor) </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Main target persona of the application. Easiest to think of as a project manager that is coordinating the activities of all other project participants. They drive communications with subcontractors and they communicate updates with clients.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Subcontractors (Sub)</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - These are the workers that perform the actual tasks of building or remodeling a home. Examples: plumbers, electricians, landscapers, tile workers, concrete workers, etc,.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Clients</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - These are the customers of the GC. They are generally the person that owns the home or building that is being worked on.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Project </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- This is the project that is being worked on. For initial, focus is on a remodel job. Example “Bathroom remodel 123 Melody Ln.”&nbsp;</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Task </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- A task is the main unit of work the application is concerned with. A task is really a collection of subtasks, but does not get to as granular a level as a subtask might. For example, “Bathroom Plumbing” might be a task. Inside of that task there could be multiple subtasks that are things like “Install p-trap” or “install sink fixtures”, but those are too specific to create a task. Those are subtasks that need to be communicated about at the task level. So if a sub needs to tell the GC that he is having problems with the bathroom fixtures, he would communicate at the task level under “Bathroom Plumbing”.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sub-Task </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- A low level specific task that is a part of the larger “task” construct.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Message</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - This is defined as an SMS text message communication that will originate from our application that the Sub/Client will then click on a link to come into our application.</span></p><br><br>

The design should have the following

<p dir="ltr" style="line-height:1.2;border-bottom:solid #4f81bd 1pt;margin-top:0pt;margin-bottom:15pt;padding:0pt 0pt 4pt 0pt;" id="docs-internal-guid-fadca2a6-7fff-3510-3bc6-784610217100"><span style="font-size:26pt;font-family:Calibri,sans-serif;color:#17365d;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design Competition Brief: Logo, Icons, and Branding Template for Punchlists AI</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Overview</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Punchlists.ai solves the communication gap between general contractors (GCs) and subcontractors in construction and remodeling, by using AI to interpret SMS messages, automatically update project timelines, manage task completion, and coordinate scheduling. Subcontractors continue using a familiar text messaging type interface, while GCs benefit from centralized oversight and automation without needing to change existing workflows (see </span><a href="https://docs.google.com/document/d/19gANqeKh9HIu-wBKMEk5tMqpQyHO0ecm/edit#heading=h.4wae5fa9aq7b" style="text-decoration:none;"><span style="font-size:11pt;font-family:Cambria,serif;color:#1155cc;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">glossary</span></a><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> at end of document for a description of terms)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Design Goals</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We are looking for a design that captures the essence of our start-up. The brand should feel approachable, easy to use, simple, and clean.</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The design should be modern and professional for all age groups, from 18 to 60+ age groups while maintaining a blue collar spirit. Approachable, ease of use, simple workflows are all good guiding characteristics for the logo and icon design.</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">While we&nbsp; did use AI to create a “test” logo and like the concept (see below), we would prefer more professional design along with some other creative ideas.&nbsp; While a “hard hat” would be acceptable on the logo we are looking for more creative ideas where we are trying to capture the essence of:</span></p><ol style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">AI performing project management.</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Automation scheduling and follow-up using AI on a list of tasks (i.e. punchlist)</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A visual that would incorporate that communication (like SMS, phone, etc.) is handled in our platform.</span></p></li><li dir="ltr" style="list-style-type:decimal;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Something that embodies the essence of commercial and residential construction.</span></p></li></ol><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;</span><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:126px;height:180px;"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXfiQ1CoFpCjg-gRcNNaNmx8B1TTvdNRzObL9ODpMoPyY0q568L9hcryXnRNtJ_e0n3g0PHemECkq3zDjBUfMbFiosslFQdOuxF-eZIJ2iN0fb_K1M0Eajz_yR3FqBfwiKNqyZ_yrA66Lq1-NnAC1Gs?key=QH_sb8ybldwW6x4skO2sJxIQ" width="126" height="180" style="margin-left:0px;margin-top:0px;"></span></span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Deliverables</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The final design package should include:</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Logo</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Full logo with text and icon</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Standalone icon/mark version</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Horizontal and vertical versions</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- File formats: SVG, PNG, JPG, PDF, EPS, AI</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Variations:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- Full color</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- Black</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- White (reversed)</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">&nbsp;&nbsp;- High contrast version for accessibility</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Favicon &amp; App Icon Set</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- 16x16, 32x32, 64x64, 128x128, 256x256, 512x512</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- iOS, iPadOS, macOS, Android and Masked app icon formats</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">List of Icon’s needed</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “home” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “settings” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “projects” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “contacts” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “tasks” icon</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “issues” icon (an issue is a communication raised by a subcontractor or client that our AI will detect and flag it as an issue).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “notifications” icon (both “active” and “inactive”)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “emoji” icon (like that of an SMS or iMessage chat screen)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “attachment” icon (like that of an SMS&nbsp; or&nbsp; iMessage to add attachments to a message)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “camera” icon (like that of taking a picture on a smartphone).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “send” message icon (like that of an sms, iMessage to send a message).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “video” icon (like that of doing a FaceTime call).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “phone” icon (like that of calling a phone number from a smart phone).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “…” icon (for clicking on more details or more information).</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “chat box” icon in square shape, we need “active” and “inactive” (meaning a chat box bubble that has notifications vs one that does not).&nbsp;</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “messages” icon (like a text message or whatsapp message)</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “arrow” icon for both left, right, up and down.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “alarm” icon for schedule notifications and messages.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “clock” or “time” icon for showing times or dates.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A “calendar” icon that would be shown to click on a date calendar.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “upload” icon that shows a “cloud” with an arrow that you are uploading a file.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">An “download” icon that shows a “cloud” with an arrow that you are downloading a file.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A profile “avatar” icon&nbsp; if you don’t upload a picture to use in your account.</span></p></li></ul><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Style Guide / Mini Brand Book</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Logo usage guidelines</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Font recommendations</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Iconography styling</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Color palette usage (we’ll provide our brand colors, see below)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Color Palette</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Please use our existing brand colors:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"><span style="border:none;display:inline-block;overflow:hidden;width:576px;height:314px;"><img alt="A screenshot of a screen AI-generated content may be incorrect." src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcpyAVo1oNC7sgSR3b7ktP-94iF6NycFz3Vxb9Lw3sa-fMl-gWShP3UM9f1M1RuPGMLPuHQgV3AO9kzdOhasubDEeHVlouoiM74iVwnfHLgsQie26PN2XOGp1mMbmMafuhMyi6ird9yM8Vi1TeIpA?key=QH_sb8ybldwW6x4skO2sJxIQ" width="576" height="314" style="margin-left:0px;margin-top:0px;"></span></span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">We will allow the designer to come up with the best, Primary, Secondary, Accent/Highlight and Background/Base.&nbsp;&nbsp;</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Feel free to suggest complementary tones or neutrals for balance, if you do please document the HEX and RGB colors.</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Target Audience</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Describe your audience briefly. For example:</span></p><ul style="margin-top:0;margin-bottom:0;padding-inline-start:48px;"><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Small to medium business owners in the construction market.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Not high tech users, typically.</span></p></li><li dir="ltr" style="list-style-type:disc;font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;" aria-level="1"><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;" role="presentation"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Logo’s, icon’s and color should take into account people from all ages being able to see them from a mobile view all the way up to a desktop view (i.e. people with glasses or poor eye site)</span></p></li></ul><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Avoid These</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Designs that feel:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Too generic or overused (e.g., lightbulbs for ideas, a hammer or drill, etc.)</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Overly complex or hard to scale down</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Using construction without some creative process (i.e. don’t just put a hard hat in or a hammer, etc..)</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Submission Notes</span></h1><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Please include:</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Mockups in situ (website format is good).&nbsp; These will be for a PWA</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Brief explanation of design rationale</span></p><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:10pt;"><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Any font licenses or usage notes</span></p><h1 dir="ltr" style="line-height:1.3800000000000001;margin-top:24pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:Calibri,sans-serif;color:#366091;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Glossary:</span></h1><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define any specific terms or acronyms.</span></p><br><p dir="ltr" style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Punchlist </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- </span><span style="font-size:11pt;font-family:Cambria,serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">A punch list is a document prepared during key milestones or near the end of a construction project listing works that do not conform to contract drawings and specifications that the general contractor must correct prior to final payment. The work may include incomplete or incorrect installations or incidental damage to existing finishes, material, and structures. The list is usually made by the owner, architect or designer, or general contractor while they tour and visually inspect the project.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">GC (General Contractor or just contractor) </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- Main target persona of the application. Easiest to think of as a project manager that is coordinating the activities of all other project participants. They drive communications with subcontractors and they communicate updates with clients.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Subcontractors (Sub)</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - These are the workers that perform the actual tasks of building or remodeling a home. Examples: plumbers, electricians, landscapers, tile workers, concrete workers, etc,.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Clients</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - These are the customers of the GC. They are generally the person that owns the home or building that is being worked on.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Project </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- This is the project that is being worked on. For initial, focus is on a remodel job. Example “Bathroom remodel 123 Melody Ln.”&nbsp;</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Task </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- A task is the main unit of work the application is concerned with. A task is really a collection of subtasks, but does not get to as granular a level as a subtask might. For example, “Bathroom Plumbing” might be a task. Inside of that task there could be multiple subtasks that are things like “Install p-trap” or “install sink fixtures”, but those are too specific to create a task. Those are subtasks that need to be communicated about at the task level. So if a sub needs to tell the GC that he is having problems with the bathroom fixtures, he would communicate at the task level under “Bathroom Plumbing”.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Sub-Task </span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">- A low level specific task that is a part of the larger “task” construct.</span></p><p dir="ltr" style="line-height:1.38;margin-top:9pt;margin-bottom:0pt;"><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Message</span><span style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> - This is defined as an SMS text message communication that will originate from our application that the Sub/Client will then click on a link to come into our application.</span></p><br><br>

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