Pure Pacific Protein Pure - indicates that the product is pure and does not have any artificial colours or ingredients Pacific - Indicates that the product is made using milk from households of Pacific Northwest. Protein - Indicates that it is a protein shake Additionally, using the initials of the name 'P'ure 'P'acific 'P'rotein - we get "PPP" which can be used as your product logo and for branding. Such a logo will be very much attractive and grabs the attention of customers fast.