Teragu.com

What the contest holder asked for

Company or website name

Teragu.com

Links to the website

www.teragu.com

Describe your company and organization and target audience

Teragu is an ecommerce platform based in Mexico city. Our current categories are video games, electronics, and gadgets. However, we want to change our focus towards specialized sports such as triathlong, running, kite-surfing, rock climbing, and hikking. Our customers are high-end, willing to pay a premium price for a premium service and product. In Teragu you will find the best brands and the best products with best customer service. It was founded in 2009 by two brothers (Raul and Andres) who are very passionate about sports, adventure, and outdoors. US similars: rei.com, backcountry.com We plan to open a physical store, so the logo would be on store as well.

The design should have the following

We want to communicate that we are an ecommerce platform, therefore, we need to include the ".com" in the logo. Second, we need to give the impression that we are outdoors enthusiasts. We like our current logo but it was designed when we were focused on video games. Now we need to make an statement that Teragu has grown up and it has changed towards sports, action, and adventure. We want a simple and clean design but not something plain and tasteless. You can include things like mountains, ice picks, rocks, trees, sunsets, etc. but it needs to be easy to read and make efficient use of space (a big logo with small letters is not good). We will make a redesign of our website but we want keep a similar design. We can keep the current orange/black design or switch to green/black and say "Teragu.com has gone green". Overall, we'd like a cool, slick design for a sporting goods store.

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Briefly describe your contest

Logo for Sports Ecommerce Platform