Creative Brief

Company or website name

ZipZapZoom

Slogan or Tagline

Fast EV Charging At Home Made Easy

Describe your company and organization and target audience

We are an ecommerce company that offers consumers who buy Electric Vehicles (EVs) a quick and easy way to have a faster, better quality EV Charger installed at their home, easily. Our chargers are Level 2 chargers, which charge an EV in 5-8 hours versus the typical 25 hours a Level 1 charger, included with most vehicles. Our service also includes professional installation by a licensed electrician. Customers can schedule their installation by using our easy to navigate website. We also sell Chargers without installation, and installation without Chargers. That said, our main product is a Charger plus Installation. Our target audience is the slightly more affluent Electric Vehicle buyer who wants the convenience of fast charging in their own garage.

The design should have the following

Hi tech, very clean and whimsical. It should be a little fun and friendly and accessible.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

A symbol and words. Feel free to have fun with the Z. Think of the fact that we want to convey power (electricity), speed and ease.

Colors to use in the design

Colors that convey energy- bright. Electricity is a key component but so is speed, ease and power. Please include the PMS colors with the final designs. We will need: Full color, one color, white on black and transparent background versions.

Briefly describe your contest

Help design a logo for our new company that makes EV Home Charging Easy and Simple!