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Company or website name
Wise Monkey Way
Describe your company and organization and target audience
Wise Monkey Way is an online meditation school/community that helps people access the wise part of themselves to make better decisions in their lives. It specialises in helping people use meditation to quit or moderate drinking – to put their inner Wise Monkey in charge rather than the Wine Monkey. The main teachings are meditation, uncovering/overcoming limiting beliefs, finding connection in likeminded people. I would like a logo/brand mark for the business.
The design should have the following
The logo should include the words “WISE MONKEY WAY” and a logo/icon using some kind of monkey depiction and possibly use of the initials WMW (perhaps the initials form a wise monkey face?). The target audience is 35-65, slight female skew, based in English speaking countries. They will likely be looking for a way to change their relationship with alcohol, but won’t be alcoholics. The Wise Monkey Way will allow them to relax naturally so they are less needy and don’t need to turn to drink as much. While the business involves meditation, the logo shouldn’t be overtly meditation/yoga/spiritual looking. It also shouldn’t depict alcohol as may be used more broadly later on for other issues – wise monkey way for dieting/smoking/exam stress etc. As the name is playful, the logo should not overplay the playful nature – it should be hopeful but trustworthy and contemporary/practical rather than out there and spiritual.
This logo will be used for
- Online (Website, facebook etc.)
Briefly describe your contest
Looking for a logo for my online meditation teaching business!