WISE RASCAL ROASTERS -a Logo Design Contest by wiserascal

Creative Brief

Contest received 88 entries and the contest holder has awarded a winner.

Company or website name

WISE RASCAL ROASTERS

Slogan or Tagline

SMALL BATCH BIG PASSION

Describe your company and organization and target audience

BOUTIQUE SMALL BATCH COFFEE BEAN ROASTER LOOKING TO MARKET TO WHOLESALE CUSTOMERS, SMALL CAFES, CLUBS ETC LOOKING FOR A VERY GOOD QUALITY SMALL BATCH ROASTER AS OPPOSED TO THE BIG NAME ROASTERS. THIS IS THE FIRST VENTURE INTO COFFEE ROASTING AFTER MANY YEARS IN HOSPITALITY. I WANT TO BE QUIRKY AND MEMORABLE. I HAVE A STRONG CUSTOMER SATISFACTION FOCUS AND AM VERY PROUD OF MY PRODUCT. I LIKE SIMPLICITY AND TEXT HEAVY.

The design should have the following

FOR COST EFFECTIVENESS TO BEGIN WITH I AM LOOKIING AT HAVING A STAMP MADE TO STAMP ONTO THE LIGHT BROWN COFFEE BAGS, PERHAPS WITH THE NAME AND THE NETT WEIGHT AND THEN A SMALL STICKER ASWELL WITH A SMALL QUIRKY CHARACTER TO PICK UP THE NAME AND ALSO WITH THE SLOGAN SMALL BATCH BIG PASSION. THE STICKER WILL BE USED AS A TYPE OF SEAL ON THE BAG. I WAS THINKING MUTED TONES FOR COLOUR, I LIKE OLIVE GREEN.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

MUTED TONES, OLIVE GREEN

Briefly describe your contest

I need a logo/brand for my new coffee bean roast, I have uploaded some ideas of the styles I like of existing coffee companies. I like simple but eye catching, not busy but a little quirky