White Glove Appliance Service

What the contest holder asked for

Company or website name

White Glove Appliance Service

Slogan or Tagline

Your Appliance Servicing Professionals

Describe your company and organization and target audience

<p data-path-to-node="3"><b data-path-to-node="3" data-index-in-node="0">Company or website name</b> White Glove Appliance Service</p><p data-path-to-node="4"><b data-path-to-node="4" data-index-in-node="0">Slogan or Tagline</b> Your Appliance Servicing Professionals</p><p data-path-to-node="5"><b data-path-to-node="5" data-index-in-node="0">Describe your company and organization and target audience</b> We provide premium, in-home appliance repair servicing the Tampa and Orlando, Florida markets. Our target audience spans both everyday homeowners and luxury clients. Our service mix is 70% common-line appliances and 30% high-end/luxury appliances.</p><p data-path-to-node="6">Our brand identity is "Accessible Premium." The design must feel highly professional and trustworthy for high-end clients, but remain approachable and not overly intimidating for everyday consumers.</p>

The design should have the following

<li><p data-path-to-node="8,0,0"><b data-path-to-node="8,0,0" data-index-in-node="0">Strict Horizontal Layout:</b> You must use a horizontal orientation. Place a distinct, standalone monogram or icon on the far left. The company name and tagline must read left-to-right next to it.</p></li><li><p data-path-to-node="8,1,0"><b data-path-to-node="8,1,0" data-index-in-node="0">The 50 MPH Test:</b> This logo will be the centerpiece of our fully wrapped commercial service vans. All typography, including the tagline, must use thick, bold fonts that are highly legible to drivers at highway speeds.</p></li><li><p data-path-to-node="8,2,0"><b data-path-to-node="8,2,0" data-index-in-node="0">Color Palette:</b> Use a trustworthy, clean palette. Preferred colors are Navy Blue, crisp White, and accents of silver or vibrant light blue.</p></li><li><p data-path-to-node="8,3,0"><b data-path-to-node="8,3,0" data-index-in-node="0">Standalone Icon:</b> The icon on the left should uniquely represent our "White Glove" name or premium appliance repair.<br><br></p><p data-path-to-node="9"><b data-path-to-node="9" data-index-in-node="0">This design should not have this in the entries</b></p><ul data-path-to-node="10"><li><p data-path-to-node="10,0,0"><b data-path-to-node="10,0,0" data-index-in-node="0">No Stacked Layouts:</b> Do not submit vertical, square, or centered/stacked layouts. They will not fit the side panels of our vans.</p></li><li><p data-path-to-node="10,1,0"><b data-path-to-node="10,1,0" data-index-in-node="0">No Thin Fonts:</b> Do not use delicate, thin, or elegant fonts. They will completely vanish on a moving vehicle.</p></li><li><p data-path-to-node="10,2,0"><b data-path-to-node="10,2,0" data-index-in-node="0">No Acronyms:</b> Do not use "WGAS" as the primary logo mark.</p></li><li><p data-path-to-node="10,3,0"><b data-path-to-node="10,3,0" data-index-in-node="0">No Generic Clip-Art:</b> Do not use generic house roofs, intersecting squares, or cartoonish hands.</p></li><li><p data-path-to-node="10,4,0"><b data-path-to-node="10,4,0" data-index-in-node="0">No Hidden Shapes:</b> Do not hide icons or state outlines inside the letters of the wordmark.</p></li></ul></li>

This logo will be used for

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This design should not have this in the entries

Do not use cartoonish mascots, cheap clip-art tools, or overly complex designs that will be difficult to read on a moving service van.

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

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Types of files I need for this design

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Briefly describe your contest

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