Creative BriefWhat the contest holder asked for
Velocity Race Cars – Logo Design Brief About the Company: Velocity Race Cars is a premium race-car manufacturer in Ontario. We build competitive asphalt Pro Late Models and will expand into a performance parts division called Velocity Performance. We want a strong, modern, professional motorsports logo that can stand beside: Port City Race Cars Fury Race Cars Rowdy Manufacturing VanDoorn Racing Development Senneker Performance The logo must feel premium, fast, engineered, and championship-level. 🎨 Color Preferences Primary colours (must be included): Red Black Neutral accent (designer chooses ONE): White or Silver or Grey Please do NOT use all three neutrals. Use only one, so we can compare looks. No chrome or cheesy gradients. Silver should be clean, modern, and subtle. 🎯 Logo Style We Want ✔ Clean, sharp motorsports style ✔ Bold, modern lettering ✔ Professional and engineered ✔ Works on chassis tags, wraps, apparel, and website ✔ Strong standalone “V” icon or emblem is a bonus ✔ Semi-3D allowed, but must remain clean ❌ Avoid Checkered flags Flames Clipart Cartoony or cheesy graphics Too many effects Hard-to-read fonts Where the Logo Will Be Used Chassis tags (small metal plate) Car wraps Website/socials Parts division (“Velocity Performance”) Apparel (hats, shirts) Trailer graphics Deliverables Needed Full-color version Black version White version Transparent PNG Vector files (SVG or EPS) Icon/emblem separate from wordmark (if used) 🔥 Overall Vibe A bold, premium, race-proven identity that will grow into a multi-division motorsports brand.
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