Trip Sherpa

What the contest holder asked for

Company or website name

Trip Sherpa

Slogan or Tagline

Your guide to the journey

Describe your company and organization and target audience

<span id="docs-internal-guid-bc86a0d5-7fff-43df-75e3-46aa35f02fc8"><h2 dir="ltr" style="line-height:1.38;margin-top:18pt;margin-bottom:4pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap; font-weight: 400;">Trip Sherpa is a travel-focused brand inspired by the Southern California lifestyle—coastal, active, adventurous, relaxed, and diverse. The brand should feel like a trusted guide for discovering places, experiences, and ways to travel.</span></h2><h2 dir="ltr" style="line-height:1.38;margin-top:18pt;margin-bottom:4pt;"><span style="background-color: transparent; font-family: Arial, sans-serif; font-size: 11pt; white-space: pre-wrap; font-weight: 400;">Trip Sherpa can encompass:</span></h2><ul style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">✈️ </span><span style="font-size: 11pt; background-color: transparent; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Travel</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> — trips, destinations, exploration and experiences</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">🚲 </span><span style="font-size: 11pt; background-color: transparent; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Bicycles</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> — cycling, bike travel and outdoor adventure</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">⛵ </span><span style="font-size: 11pt; background-color: transparent; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Boats</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> — boating, coastal exploration and water travel</span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">🍴 </span><span style="font-size: 11pt; background-color: transparent; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Food</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> — restaurants, local cuisine and culinary experiences</span><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></p><p dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:12pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br><span style="background-color: transparent; font-size: 11pt;">The logo should be broad enough to represent all of these categories without becoming overly literal or crowded, m</span></span><span style="background-color: transparent; font-size: 11pt; white-space: pre-wrap;">ainly travel by bicycle.</span></p></li></ul><h2 dir="ltr" style="line-height:1.38;margin-top:18pt;margin-bottom:4pt;"><span style="font-size: 17pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Brand Personality</span></h2><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">The visual identity should communicate:</span></p><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Adventure • Discovery • Guidance </span></p><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:12pt;"><span style="background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Think of a modern-day </span><span style="background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; font-weight: 700; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Sherpa</span><span style="background-color: transparent; font-size: 11pt; font-family: Arial, sans-serif; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"> as someone who knows the way, helps others navigate, and makes the journey easier and more memorable.</span></p><div><span style="font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;"><br></span></div></span>

The design should have the following

-

This logo will be used for

[object Object]

This design should not have this in the entries

-

These values are what the logo should communicate

[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

What style of logo would you like?

[object Object], [object Object], [object Object]

Colors to use in the design

<span id="docs-internal-guid-07846be1-7fff-7009-5642-3e43240e2a8f"><ul style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Arial, sans-serif; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre;" aria-level="1"><p dir="ltr" style="line-height:1.38;margin-top:12pt;margin-bottom:0pt;" role="presentation"><span style="font-size: 11pt; background-color: transparent; font-variant: normal; vertical-align: baseline; white-space: pre-wrap;">Ocean blue, </span><span style="background-color: transparent; font-size: 11pt; white-space: pre-wrap;">Deep navy, </span><span style="background-color: transparent; font-size: 11pt; white-space: pre-wrap;">Pacific teal, </span><span style="background-color: transparent; font-size: 11pt; white-space: pre-wrap;">Warm sand, </span><span style="background-color: transparent; font-size: 11pt; white-space: pre-wrap;">Sunset orange or coral</span></p></li></ul></span>

Types of files I need for this design

[object Object], [object Object], [object Object]

Briefly describe your contest

Create a logo for the Trip Sherpa brand for use on T-Shirts, patches or stickers. Include Trip Sherpa and Your Guide to the Journey. A bicycle should be used in the graphic along with travel icons