TOP REP
by Shepherd1Contest received 191 entries and the contest holder has awarded a winner.
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- CREATIVE BRIEF
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Company or website name
TOP REP
Slogan or Tagline
High Performance Home Service Sales Training
Describe your company and organization and target audience
Our company, Contractor Coach PRO has been coaching contractors for the last 8 years and is recognized as an elite name in the industry. We embody serving our clients with grit and determination to see them achieve their dream. You can find out more at contractorcoachpro.com. Our target audience is Home Service Contractors and their salespeople who have a struggling sales team, system or training program who what dramatically improve their approach, profit and closing percentages. Mostly male but more an more women everyday. Average age 20-55. Our TOP REP events sell out each time and you can find out more about that here: topreptraining.com. The goal of the TOP REP Sales Training Events is to create a competitive atmosphere, learn a repeatable system, and become a TOP REP at the event and in their sales teams.
The design should have the following
The concept is loosely based off of the logo from the TOP GUN movie. I will attach a copy of the logo to the brief that we currently use. This is just one of our products and I want to get away from copywrite problems with TOP GUN while incorporating the feel of our other brands to be more unified. (I will attach those samples as well). I like the idea of a "taking flight" whether that be a plane or superhero. We like round badge feel with our other brands but I would like to differentiate this a bit with a round badge, possibly with aiming crosshairs, and the a view of the bottom of a plane being "targeted". With that said, we encourage creativity, and innovation. We really like clean version with a distressed version.
This logo will be used for
- Online (Website, facebook etc.)
- Print (business cards, letterheads, brochures etc.)
- Merchandise (mugs, t-shirts etc.)
This design should not have this in the entries
Script style fonts
Colors to use in the design
USAFA Blue: #1B5184 Distressed White: #FAFAFA Fire Engine Red: #C1292E Army Gold Star: #FEC52E
Briefly describe your contest
You will be designing a logo that will be seen throughout North America as the top Brand Name for Sales Training for very large events. We have thousands of attendees at our events. It should represent grit, challenge, overcoming obstacles and be instantly recognizable. Whoever wins this contest will have ongoing opportunity with merchandise and branding in a variety of manners for TOP REP!