Congrats to Fathenry for submitting the winning entry

Logo Design Contest for

thewiseawl.com

by mcipanda
  • 25CREATIVES
  • 67ENTRIES
  • 7243CONTEST VIEWS
  • $150.00PRIZE AWARDED

Company or website name

thewiseawl.com

Slogan or Tagline

Bookbinding for Everyone

Describe your company and organization and target audience

Company - bookbinding techniques, tips, tricks, training and related products and tools for the creation or repair of handmade books, pamphlets, boxes and related items. Awls are used across the bookbinding and leather working practices and have been an essential tool of the trade for centuries dating back to the Byzantine period. We're playing on words with TheWiseAwl as our foremost focus at launch will be an educational/informative angle on the art itself.

Target Audience - new and experienced bookbinders who are looking for more information on the art, where to find materials from starter to advanced, or those just looking to understand more about the art form and it's historical application or modern usage.

Bookbinders are a curious type. They're artistic and appreciate fine art, but they're often creative in their application of ancient methods. They vary from super strict in practice (by-the-book byzantine method) to super fluid (using recycled materials in their work). They're often Eco conscious and look to preserve and have a deep respect for historical things, people, places, etc. Their expense tolerance increases with age. They are oftentimes writers, bloggers, artists, nomads. They appreciate complex messaging in simplistic designs.

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