Creative Brief

Company or website name

Therapy Hub

Describe your company and organization and target audience

Therapy Hub is a network of therapists (Physical, Occupational, and Speech Language Pathology) that provide specialty home based and telehealth based services. We are classified as a mobile outpatient clinic and both bill insurance and have private pay options. We have no brick and mortar site. Each of our therapists has a specific specialty in their field. The majority of our work right now is doing wheelchair evaluations and writing letters of medical necessity. However, these services are expanding rapidly to include many different sub-specialties. The audiences we are targeting are: clients who need specialty in-home PT, OT, SLP services (typically older 50+, but vary in age from infants through 99+ years old), durable medical equipment vendors, and doctors. The company's goal is to connect excellent therapists with clients, vendors, and doctors and to provide exceptional care to our clients. As a company, we also pride ourselves on short wait times for appointments, accurate documentation, and compassionate care.

The design should have the following

I am pretty open about design concepts for this logo. Things that come to mind when I think about what I want the logo to convey are: network, connectivity, specialty, quick and accurate yet exceptional care, in-home. The logo should also be a color that is easy for an older client to see - this is typically higher contrast.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

I don't want the logo to mention PT, OT, SLP as we may be expanding our services at some point

Colors to use in the design

The only color preference I have is that the colors be easy to see for older clientele. Typically this means higher contrast, not pastel, and avoiding putting colors together that are very similar.

Briefly describe your contest

Logo Needed for Innovative Mobile Outpatient Clinic