The Boo Crew -a Logo Design Contest by gmbfilm

Creative Brief

Contest received 183 entries and the contest holder has awarded a winner.

Company or website name

The Boo Crew

Describe your company and organization and target audience

The Boo Crew is a documentary tv series following the actors, designers and employees of Scarehouse Windsor, one of Canada's largest haunted house attractions. They refer to themselves as "The Boo Crew", hence the name of the show. The series will target fans of Halloween, artists and designers who love to see behind the scenes of how theme parks and haunted attractions are designed, built and operated.

The design should have the following

-Simple design that can be used for the television program as well as be printed on merchandise. -Should be fun to look at - thinK GHOSTBUSTERS logo (not saying to copy that - just how FUN it is). -should not be too scary or dark. The theme of the show is fun. -open to lots of ideas and directions. -The name "The Boo Crew" could be on its own or the words could be accompanied by a logo/image.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Television/screen

This design should not have this in the entries

-no clowns -nothing too scary -no hard to read fonts

Colors to use in the design

Black, White, Green, Blue, Yellow (not all, just some ideas)

Briefly describe your contest