Creative Brief

Company or website name

Sunset River Club

Slogan or Tagline

Enjoy Every Sunset

Describe your company and organization and target audience

This is a private bar that sits along the St. Johns River in Jacksonville Florida. The logo will be used for merchandise, cups, t-shirts and such. It is a place for friends to visit each other and watch the water and catch a sunset.

The design should have the following

The location of the bar is unique as it sits on the St. Johns River with the downtown cityscape bordered with a bridge on each side, the Matthews Bridge to the right and the Hart Bridge to the left. The perfect logo would capture the view from the bar (see pic). An outline of the respective bridges on each side with the Jacksonville skyline in the middle, then somehow incorporating the dock at the bottom slightly and a sunset above the skyline (or offset to either side, whichever looks better). I have included pictures of each bridge so the outline can be matched, as well as ideas of a few prominent buildings that should be included in the city skyline. I have also included a rough sketch of the logo in my head as well as an actual picture taken from the Sunset River Club showing the bridges, skyline and dock. I am open to creative interpretations as well. Doing it in black and white might be the best as well for its intended use. Open to circular, oval or rectangular options.

This logo will be used for

• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

Keep it simple.

Colors to use in the design

The logo in my head is black and white, but I am open to a design with colors as well. Something that makes the sunset pop and obvious.

Briefly describe your contest

Looking for a logo to capture the essence of the experience and view from your barstool.