Logo Design contest

Soln Stays

Awardedfeatured

Congratulations to winner twdesignstudio ! They were awarded the contest prize of $400

Prize Awarded
$400
Creatives
11
Entries
1,440
Contest Views
6,445
Winning entry by twdesignstudio
Winning entryby twdesignstudio
Creative Brief

What the contest holder asked for

Company or website name
Soln Stays
Slogan or Tagline
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Describe your company and organization and target audience
<h2 data-start="271" data-end="289"><span style="font-size: 14px;">About the Brand</span></h2><h2 data-start="271" data-end="289"><span style="font-size: 0.875rem; font-weight: 400;">Soln is a&nbsp;</span><strong data-start="301" data-end="353" style="font-size: 0.875rem;">high-end short-term rental and hospitality brand</strong><span style="font-size: 0.875rem; font-weight: 400;">&nbsp;built around beautifully designed homes and elevated guest experiences.</span><br></h2><p data-start="427" data-end="590">We are NOT a typical “property management company.”<br data-start="478" data-end="481">Soln should feel more like a&nbsp;<strong data-start="510" data-end="534">boutique hotel brand</strong>&nbsp;or a luxury lifestyle label than a real estate service.</p><p data-start="592" data-end="656">Think:<br>Scandinavian modern meets desert calm meets quiet luxury.</p><p data-start="658" data-end="845">Soln represents:<br>• clean design<br data-start="689" data-end="692">• warmth and calm<br data-start="709" data-end="712">• intention and simplicity<br data-start="738" data-end="741">• refined comfort<br data-start="758" data-end="761">• modern living<br data-start="776" data-end="779">• elevated travel<br data-start="796" data-end="799">• emotional design, not transactional branding</p><p data-start="847" data-end="1021">The final logo should feel like it belongs on:<br>• a high-end resort<br data-start="913" data-end="916">• a boutique hotel<br data-start="934" data-end="937">• a modern design studio<br data-start="961" data-end="964">• a luxury wellness brand<br data-start="989" data-end="992">• a premium travel experience</p><p data-start="847" data-end="1021"><b>Meaning Behind the Name</b></p><p data-start="1056" data-end="1141">The name&nbsp;<strong data-start="1065" data-end="1073">Soln</strong>&nbsp;is inspired by the idea of&nbsp;<em data-start="1101" data-end="1106">sun</em>, light, warmth, clarity, and ease.</p><p data-start="1143" data-end="1265">Soln represents:<br>• warmth without heaviness<br data-start="1186" data-end="1189">• light without glare<br data-start="1210" data-end="1213">• simplicity with depth<br data-start="1236" data-end="1239">• calm without emptiness</p><p data-start="1267" data-end="1388">It reflects the feeling of living intentionally — slowing down, reconnecting, and experiencing space in a meaningful way.</p><p data-start="1390" data-end="1589">The name is not meant to be literal.<br data-start="1426" data-end="1429">Think of Soln not as the sun itself, but as the&nbsp;<strong data-start="1477" data-end="1504">feeling the sun creates</strong>:<br>softened light, quiet mornings, warmth on your skin, open space, and calm presence.</p><p data-start="1591" data-end="1734">The logo should reflect this subtle meaning — not an illustrated sun, not a graphic cliché, but something&nbsp;<strong data-start="1697" data-end="1733">elevated, emotional, and refined</strong>.</p><p data-start="1591" data-end="1734"><b>Target Audience</b></p><p data-start="209" data-end="362">Soln’s target audience includes design-conscious travelers and property owners who value quality, aesthetics, and experience over price-driven decisions.</p><p data-start="364" data-end="680">Our guests are typically:<br>• professionals<br data-start="405" data-end="408">• creatives<br data-start="419" data-end="422">• remote workers<br data-start="438" data-end="441">• entrepreneurs<br data-start="456" data-end="459">• couples and small groups<br data-start="485" data-end="488">• urban dwellers seeking escape<br data-start="519" data-end="522">• travelers who appreciate architecture, interior design, and curated environments<br data-start="604" data-end="607" data-is-only-node="">• people who choose experiences based on atmosphere, not just amenities</p><p data-start="682" data-end="888">They prefer:<br>• boutique hotels over big chains<br data-start="728" data-end="731">• thoughtfully designed spaces over generic rentals<br data-start="782" data-end="785">• calm environments over party destinations<br data-start="828" data-end="831">• experiences that feel intentional, warm, and elevated</p><p data-start="890" data-end="1037">Emotionally, they are drawn to:<br>• beauty<br data-start="930" data-end="933">• quiet luxury<br data-start="947" data-end="950">• minimalist design<br data-start="969" data-end="972">• comfort with edge<br data-start="991" data-end="994">• authenticity<br data-start="1008" data-end="1011">• restoration, not chaos</p><p data-start="1039" data-end="1254">Our property owner clients are:<br>• design-forward investors<br data-start="1097" data-end="1100">• high-end homeowners<br data-start="1121" data-end="1124">• hosts who care deeply about presentation and guest experience<br data-start="1187" data-end="1190">• people who see their property as a brand, not just a listing</p><p data-start="1256" data-end="1434">They want:<br>• strong visual identity<br data-start="1291" data-end="1294">• premium positioning<br data-start="1315" data-end="1318">• a brand that reflects quality and care<br data-start="1358" data-end="1361">• something that feels modern, calm, and elevated rather than corporate</p><p data-start="1436" data-end="1652">Soln’s aesthetic should resonate with people who follow:<br>• design<br data-start="1501" data-end="1504">• architecture<br data-start="1518" data-end="1521">• travel<br data-start="1529" data-end="1532">• modern lifestyle brands<br data-start="1557" data-end="1560">• Scandinavian and European-inspired aesthetics<br data-start="1607" data-end="1610">• luxury wellness and hospitality brands</p>
The design should have the following
<p data-start="222" data-end="295">We are looking for a logo that feels&nbsp;<strong data-start="259" data-end="294">modern, warm, calm, and refined</strong>.</p><p data-start="297" data-end="498">The design should:<br>• feel elevated and premium<br data-start="343" data-end="346">• communicate quiet luxury<br data-start="372" data-end="375">• feel intentional, not loud<br data-start="403" data-end="406">• look like a boutique hospitality or lifestyle brand<br data-start="459" data-end="462">• feel timeless rather than trendy</p><p data-start="500" data-end="660">We are open to:<br>• typography-based logos<br data-start="540" data-end="543">• subtle abstract marks<br data-start="566" data-end="569">• clean wordmarks<br data-start="586" data-end="589">• rare, refined icons that complement the name rather than overpower it</p><p data-start="662" data-end="858">If an icon is used, it should:<br>• be minimal<br data-start="705" data-end="708">• abstract rather than literal<br data-start="738" data-end="741">• suggest warmth, light, horizon, calm, or architecture<br data-start="796" data-end="799">• feel refined and editorial — not illustrative or clip-art</p><p data-start="860" data-end="1060">Typography should:<br>• be modern and balanced<br data-start="903" data-end="906">• lean Scandinavian or European in feel<br data-start="945" data-end="948">• avoid novelty, playful, or overly decorative fonts<br data-start="1000" data-end="1003">• feel editorial, fashion-forward, or hospitality-focused</p><p data-start="1062" data-end="1225">Colors:<br>• natural neutrals<br data-start="1088" data-end="1091">• sand, stone, charcoal, off-white<br data-start="1125" data-end="1128">• gentle warmth is welcome<br data-start="1154" data-end="1157">• avoid bright tropical colors, loud gradients, or sunset palettes</p><p data-start="1227" data-end="1351">The design should look equally strong:<br>• in black &amp; white<br data-start="1284" data-end="1287">• at small sizes<br data-start="1303" data-end="1306">• on websites, signage, and printed materials</p><p data-start="1353" data-end="1505">Avoid:<br>• corporate real estate branding<br data-start="1392" data-end="1395">• cartoon elements<br data-start="1413" data-end="1416">• rustic styles<br data-start="1439" data-end="1442">• obvious desert clichés<br data-start="1466" data-end="1469">• gimmicks or trendy design tricks</p><p data-start="1507" data-end="1578">We want something that feels:<br>expensive, calm, modern, and intentional.</p><p data-start="1580" data-end="1593">Less is more.</p><p data-start="1595" data-end="1700">We are open to having the Soln name alone or Soln Stays</p>
This logo will be used for
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This design should not have this in the entries
<h2 data-start="173" data-end="206"><span style="font-size: 0.875rem;">The Design Should Not Include:</span></h2><h2 data-start="173" data-end="206"><span style="font-size: 0.875rem; font-weight: 400;">• No cartoon or clip-art graphics</span></h2><p data-start="208" data-end="913">• No corporate real estate branding<br data-start="279" data-end="282">• No rustic, farmhouse, or shabby-chic styles<br data-start="327" data-end="330">• No boho, hippie, or festival aesthetics<br data-start="371" data-end="374">• No beachy or tropical themes<br data-start="404" data-end="407">• No novelty or playful fonts<br data-start="436" data-end="439">• No obvious or literal symbols (no illustrated suns, rays, mountains, or palm trees)<br data-start="524" data-end="527">• No busy or over-designed logos<br data-start="559" data-end="562">• No cheap gradients or loud color palettes<br data-start="605" data-end="608">• No trendy gimmicks that will look dated quickly<br data-start="657" data-end="660">• No generic business-card style logos<br data-start="698" data-end="701">• No stock-logo templates<br data-start="726" data-end="729">• No childish or bubbly personality<br data-start="764" data-end="767">• No harsh geometric styling that feels cold or tech-focused<br data-start="827" data-end="830">• No overly feminine or masculine clichés<br data-start="871" data-end="874">• No cheesy “vacation rental” visuals</p><p data-start="915" data-end="1020">We are specifically trying to avoid anything that feels:<br>touristy, corporate, craft-fair, or mass-market.</p><p data-start="1022" data-end="1095">We want refined.<br data-start="1038" data-end="1041">We want modern.<br data-start="1056" data-end="1059">We want warm.<br data-start="1072" data-end="1075">We want intentional.</p>
These values are what the logo should communicate
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What style of logo would you like?
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Colors to use in the design
<p data-start="199" data-end="261">Please work within a&nbsp;<strong data-start="220" data-end="260">warm, neutral, refined color palette</strong>.</p><p data-start="263" data-end="396">Preferred tones:<br>• warm sand / beige<br data-start="299" data-end="302">• soft stone / taupe<br data-start="322" data-end="325">• off-white / ivory<br data-start="344" data-end="347">• warm gray<br data-start="358" data-end="361">• charcoal<br data-start="371" data-end="374">• muted earth neutrals</p><p data-start="398" data-end="545">Optional accents (very subtle use only):<br>• soft clay<br data-start="450" data-end="453">• pale terracotta<br data-start="470" data-end="473">• muted olive<br data-start="486" data-end="489">• warm brass or gold tones (non-metallic look preferred)</p><p data-start="547" data-end="632">We prefer:<br>• earthy warmth<br data-start="573" data-end="576">• low saturation<br data-start="592" data-end="595">• timeless neutrals<br data-start="614" data-end="617">• soft contrast</p><p data-start="634" data-end="786">Avoid:<br>• bright or neon colors<br data-start="664" data-end="667">• tropical tones<br data-start="683" data-end="686">• loud sunset gradients<br data-start="709" data-end="712">• rainbow palettes<br data-start="730" data-end="733">• overly dark, heavy schemes<br data-start="761" data-end="764">• harsh primary colors</p><p data-start="788" data-end="879">The logo must work cleanly in:<br>• black &amp; white<br data-start="834" data-end="837">• grayscale<br data-start="848" data-end="851">• light and dark backgrounds</p>
Types of files I need for this design
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Briefly describe your contest
We’re launching Soln, a high-end hospitality and lifestyle brand focused on clean design, calm energy, and quiet luxury. We’re looking for a modern, Scandinavian-inspired logo that feels warm, refined, and timeless — more boutique hotel than property management company. This is a creative opportunity to design something that feels elevated, emotional, and intentional rather than corporate or generic. We welcome thoughtful, minimal, design-forward concepts that communicate warmth, clarity, and modern calm.
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