Logo Design contest
Soln Stays
Awardedfeatured
Congratulations to winner twdesignstudio ! They were awarded the contest prize of $400
Prize Awarded
$400
Creatives
11
Entries
1,440
Contest Views
6,445

Winning entryby twdesignstudio
Creative Brief
What the contest holder asked for
- Company or website name
- Soln Stays
- Slogan or Tagline
- -
- Describe your company and organization and target audience
- <h2 data-start="271" data-end="289"><span style="font-size: 14px;">About the Brand</span></h2><h2 data-start="271" data-end="289"><span style="font-size: 0.875rem; font-weight: 400;">Soln is a </span><strong data-start="301" data-end="353" style="font-size: 0.875rem;">high-end short-term rental and hospitality brand</strong><span style="font-size: 0.875rem; font-weight: 400;"> built around beautifully designed homes and elevated guest experiences.</span><br></h2><p data-start="427" data-end="590">We are NOT a typical “property management company.”<br data-start="478" data-end="481">Soln should feel more like a <strong data-start="510" data-end="534">boutique hotel brand</strong> or a luxury lifestyle label than a real estate service.</p><p data-start="592" data-end="656">Think:<br>Scandinavian modern meets desert calm meets quiet luxury.</p><p data-start="658" data-end="845">Soln represents:<br>• clean design<br data-start="689" data-end="692">• warmth and calm<br data-start="709" data-end="712">• intention and simplicity<br data-start="738" data-end="741">• refined comfort<br data-start="758" data-end="761">• modern living<br data-start="776" data-end="779">• elevated travel<br data-start="796" data-end="799">• emotional design, not transactional branding</p><p data-start="847" data-end="1021">The final logo should feel like it belongs on:<br>• a high-end resort<br data-start="913" data-end="916">• a boutique hotel<br data-start="934" data-end="937">• a modern design studio<br data-start="961" data-end="964">• a luxury wellness brand<br data-start="989" data-end="992">• a premium travel experience</p><p data-start="847" data-end="1021"><b>Meaning Behind the Name</b></p><p data-start="1056" data-end="1141">The name <strong data-start="1065" data-end="1073">Soln</strong> is inspired by the idea of <em data-start="1101" data-end="1106">sun</em>, light, warmth, clarity, and ease.</p><p data-start="1143" data-end="1265">Soln represents:<br>• warmth without heaviness<br data-start="1186" data-end="1189">• light without glare<br data-start="1210" data-end="1213">• simplicity with depth<br data-start="1236" data-end="1239">• calm without emptiness</p><p data-start="1267" data-end="1388">It reflects the feeling of living intentionally — slowing down, reconnecting, and experiencing space in a meaningful way.</p><p data-start="1390" data-end="1589">The name is not meant to be literal.<br data-start="1426" data-end="1429">Think of Soln not as the sun itself, but as the <strong data-start="1477" data-end="1504">feeling the sun creates</strong>:<br>softened light, quiet mornings, warmth on your skin, open space, and calm presence.</p><p data-start="1591" data-end="1734">The logo should reflect this subtle meaning — not an illustrated sun, not a graphic cliché, but something <strong data-start="1697" data-end="1733">elevated, emotional, and refined</strong>.</p><p data-start="1591" data-end="1734"><b>Target Audience</b></p><p data-start="209" data-end="362">Soln’s target audience includes design-conscious travelers and property owners who value quality, aesthetics, and experience over price-driven decisions.</p><p data-start="364" data-end="680">Our guests are typically:<br>• professionals<br data-start="405" data-end="408">• creatives<br data-start="419" data-end="422">• remote workers<br data-start="438" data-end="441">• entrepreneurs<br data-start="456" data-end="459">• couples and small groups<br data-start="485" data-end="488">• urban dwellers seeking escape<br data-start="519" data-end="522">• travelers who appreciate architecture, interior design, and curated environments<br data-start="604" data-end="607" data-is-only-node="">• people who choose experiences based on atmosphere, not just amenities</p><p data-start="682" data-end="888">They prefer:<br>• boutique hotels over big chains<br data-start="728" data-end="731">• thoughtfully designed spaces over generic rentals<br data-start="782" data-end="785">• calm environments over party destinations<br data-start="828" data-end="831">• experiences that feel intentional, warm, and elevated</p><p data-start="890" data-end="1037">Emotionally, they are drawn to:<br>• beauty<br data-start="930" data-end="933">• quiet luxury<br data-start="947" data-end="950">• minimalist design<br data-start="969" data-end="972">• comfort with edge<br data-start="991" data-end="994">• authenticity<br data-start="1008" data-end="1011">• restoration, not chaos</p><p data-start="1039" data-end="1254">Our property owner clients are:<br>• design-forward investors<br data-start="1097" data-end="1100">• high-end homeowners<br data-start="1121" data-end="1124">• hosts who care deeply about presentation and guest experience<br data-start="1187" data-end="1190">• people who see their property as a brand, not just a listing</p><p data-start="1256" data-end="1434">They want:<br>• strong visual identity<br data-start="1291" data-end="1294">• premium positioning<br data-start="1315" data-end="1318">• a brand that reflects quality and care<br data-start="1358" data-end="1361">• something that feels modern, calm, and elevated rather than corporate</p><p data-start="1436" data-end="1652">Soln’s aesthetic should resonate with people who follow:<br>• design<br data-start="1501" data-end="1504">• architecture<br data-start="1518" data-end="1521">• travel<br data-start="1529" data-end="1532">• modern lifestyle brands<br data-start="1557" data-end="1560">• Scandinavian and European-inspired aesthetics<br data-start="1607" data-end="1610">• luxury wellness and hospitality brands</p>
- The design should have the following
- <p data-start="222" data-end="295">We are looking for a logo that feels <strong data-start="259" data-end="294">modern, warm, calm, and refined</strong>.</p><p data-start="297" data-end="498">The design should:<br>• feel elevated and premium<br data-start="343" data-end="346">• communicate quiet luxury<br data-start="372" data-end="375">• feel intentional, not loud<br data-start="403" data-end="406">• look like a boutique hospitality or lifestyle brand<br data-start="459" data-end="462">• feel timeless rather than trendy</p><p data-start="500" data-end="660">We are open to:<br>• typography-based logos<br data-start="540" data-end="543">• subtle abstract marks<br data-start="566" data-end="569">• clean wordmarks<br data-start="586" data-end="589">• rare, refined icons that complement the name rather than overpower it</p><p data-start="662" data-end="858">If an icon is used, it should:<br>• be minimal<br data-start="705" data-end="708">• abstract rather than literal<br data-start="738" data-end="741">• suggest warmth, light, horizon, calm, or architecture<br data-start="796" data-end="799">• feel refined and editorial — not illustrative or clip-art</p><p data-start="860" data-end="1060">Typography should:<br>• be modern and balanced<br data-start="903" data-end="906">• lean Scandinavian or European in feel<br data-start="945" data-end="948">• avoid novelty, playful, or overly decorative fonts<br data-start="1000" data-end="1003">• feel editorial, fashion-forward, or hospitality-focused</p><p data-start="1062" data-end="1225">Colors:<br>• natural neutrals<br data-start="1088" data-end="1091">• sand, stone, charcoal, off-white<br data-start="1125" data-end="1128">• gentle warmth is welcome<br data-start="1154" data-end="1157">• avoid bright tropical colors, loud gradients, or sunset palettes</p><p data-start="1227" data-end="1351">The design should look equally strong:<br>• in black & white<br data-start="1284" data-end="1287">• at small sizes<br data-start="1303" data-end="1306">• on websites, signage, and printed materials</p><p data-start="1353" data-end="1505">Avoid:<br>• corporate real estate branding<br data-start="1392" data-end="1395">• cartoon elements<br data-start="1413" data-end="1416">• rustic styles<br data-start="1439" data-end="1442">• obvious desert clichés<br data-start="1466" data-end="1469">• gimmicks or trendy design tricks</p><p data-start="1507" data-end="1578">We want something that feels:<br>expensive, calm, modern, and intentional.</p><p data-start="1580" data-end="1593">Less is more.</p><p data-start="1595" data-end="1700">We are open to having the Soln name alone or Soln Stays</p>
- This logo will be used for
- [object Object], [object Object], [object Object]
- This design should not have this in the entries
- <h2 data-start="173" data-end="206"><span style="font-size: 0.875rem;">The Design Should Not Include:</span></h2><h2 data-start="173" data-end="206"><span style="font-size: 0.875rem; font-weight: 400;">• No cartoon or clip-art graphics</span></h2><p data-start="208" data-end="913">• No corporate real estate branding<br data-start="279" data-end="282">• No rustic, farmhouse, or shabby-chic styles<br data-start="327" data-end="330">• No boho, hippie, or festival aesthetics<br data-start="371" data-end="374">• No beachy or tropical themes<br data-start="404" data-end="407">• No novelty or playful fonts<br data-start="436" data-end="439">• No obvious or literal symbols (no illustrated suns, rays, mountains, or palm trees)<br data-start="524" data-end="527">• No busy or over-designed logos<br data-start="559" data-end="562">• No cheap gradients or loud color palettes<br data-start="605" data-end="608">• No trendy gimmicks that will look dated quickly<br data-start="657" data-end="660">• No generic business-card style logos<br data-start="698" data-end="701">• No stock-logo templates<br data-start="726" data-end="729">• No childish or bubbly personality<br data-start="764" data-end="767">• No harsh geometric styling that feels cold or tech-focused<br data-start="827" data-end="830">• No overly feminine or masculine clichés<br data-start="871" data-end="874">• No cheesy “vacation rental” visuals</p><p data-start="915" data-end="1020">We are specifically trying to avoid anything that feels:<br>touristy, corporate, craft-fair, or mass-market.</p><p data-start="1022" data-end="1095">We want refined.<br data-start="1038" data-end="1041">We want modern.<br data-start="1056" data-end="1059">We want warm.<br data-start="1072" data-end="1075">We want intentional.</p>
- These values are what the logo should communicate
- [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
- What style of logo would you like?
- -
- Colors to use in the design
- <p data-start="199" data-end="261">Please work within a <strong data-start="220" data-end="260">warm, neutral, refined color palette</strong>.</p><p data-start="263" data-end="396">Preferred tones:<br>• warm sand / beige<br data-start="299" data-end="302">• soft stone / taupe<br data-start="322" data-end="325">• off-white / ivory<br data-start="344" data-end="347">• warm gray<br data-start="358" data-end="361">• charcoal<br data-start="371" data-end="374">• muted earth neutrals</p><p data-start="398" data-end="545">Optional accents (very subtle use only):<br>• soft clay<br data-start="450" data-end="453">• pale terracotta<br data-start="470" data-end="473">• muted olive<br data-start="486" data-end="489">• warm brass or gold tones (non-metallic look preferred)</p><p data-start="547" data-end="632">We prefer:<br>• earthy warmth<br data-start="573" data-end="576">• low saturation<br data-start="592" data-end="595">• timeless neutrals<br data-start="614" data-end="617">• soft contrast</p><p data-start="634" data-end="786">Avoid:<br>• bright or neon colors<br data-start="664" data-end="667">• tropical tones<br data-start="683" data-end="686">• loud sunset gradients<br data-start="709" data-end="712">• rainbow palettes<br data-start="730" data-end="733">• overly dark, heavy schemes<br data-start="761" data-end="764">• harsh primary colors</p><p data-start="788" data-end="879">The logo must work cleanly in:<br>• black & white<br data-start="834" data-end="837">• grayscale<br data-start="848" data-end="851">• light and dark backgrounds</p>
- Types of files I need for this design
- [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
- Briefly describe your contest
- We’re launching Soln, a high-end hospitality and lifestyle brand focused on clean design, calm energy, and quiet luxury. We’re looking for a modern, Scandinavian-inspired logo that feels warm, refined, and timeless — more boutique hotel than property management company. This is a creative opportunity to design something that feels elevated, emotional, and intentional rather than corporate or generic. We welcome thoughtful, minimal, design-forward concepts that communicate warmth, clarity, and modern calm.
- Upload files
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