Shannon Family Automotive

Company or website name

Shannon Family Automotive

Slogan or Tagline

Excellence in Customer Service

Describe your company and organization and target audience

We are a high quality automotive shop that specializes in Hondas and Toyotas. We are getting ready to take our company to the next level and expand to other locations and other vehicle brands. We break the stereotypes of the automotive industry by providing an exceptional customer experience. Our shop is extremely clean and our office is decorated with fine art and nice tables/chairs. We pride ourselves on exceeding expectations. We are community-focused and highly involved with our local Chamber of Commerce, city government, and schools. 

Our target customer is 30-60 years old, makes $120k/yr, drives a Honda/Acura or Toyota/Lexus with over 50,000 miles, has a couple of kids, and lives in the suburbs of Sacramento, CA. They care about maintaining their car and value safety and reliability. Our target customer appreciates a specialist but doesn't like the impersonal approach of the dealership. Relationships and old-fashion customer service matter to them. 

Our staff is young, energetic, and eager to exceed customer expectations. The respect we have for one another is apparent to those outside our organization. The charity work we do is often spearheaded by one of our employees.