Scream Score

What the contest holder asked for

Company or website name

Scream Score

Slogan or Tagline

Tracking Chills, Measuring Thrills (don't HAVE to include the slogan)

Describe your company and organization and target audience

<p><u>PHASE 1:</u> My company uses biometrics and heartrate data to measure how <b>scary </b>or <b>thrilling </b>an experience is. We specifically measure the body's fear/thrill response to <b>haunted houses</b> and <b>rollercoasters</b>. In the future, we may start ranking movies but that is several years away.</p><p>The rankings/results (Scream Score) of our proprietary measurement system are advertised on our website where audience members can read the "Scream Scores" of each attraction to see which ones are the scariest and most thrilling.</p><p><u>PHASE 2:</u> Soon, audience members will be able to "compete" with their friends to see who is the "bravest" or "biggest scaredy cat" as they go through a haunted house or ride a rollercoaster. After the attraction, the audience will be able to see their "Scream Score" compared to their friends's score.</p><p><u>TARGET AUDIENCE:</u></p><ol><li>Primary audience (by far) is executives in the haunted house industry. Then rollercoaster executives, and later movie theater owners.</li><li>Secondary is the general public who wants to see what attraction gets the best "Scare Score" and later, to compete with their friends to see who gets the best score.</li></ol>

The design should have the following

<p>I am not dictating what should be included but these are my ideas in order of most important to include:</p><p>STYLE:</p><ol><li>Vintage, retro, cartoon pop, tattoo, glitch style, handdrawn</li><li>High energy </li><li>Can be silly, cheeky, sexy, or a little scary</li><li>The vibe should DEFINITELY appeal to haunted house owners/audiences but also must be relevant to rollercoaster or movies audiences.</li></ol><p><span style="font-size: 0.875rem;">ELEMENTS TO INCLUDE:</span><br></p><ol><li>Scared/terrified/screaming person (full face or just mouth)</li><li>Face/lips MUST look scared/thrilled/shocked/screaming...not just smiling or sexy/pouty</li><li>Measurement indicator (dial, thermometer, scale, ruler)</li><li>Pulse/heartbeat measurement</li><li>Trophy, crown, or seal of approval</li><li>Anatomical heart</li><li>Admission ticket(s)</li><li>Popcorn</li><li>Monster</li></ol>

This logo will be used for

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This design should not have this in the entries

<p>Purely horror or gore based images (as that will make the logo <b><u>not </u></b>relevant for rollercoaster and movie applications).</p><p>No bloody, drippy, slasher, horror-based fonts&nbsp;<span style="font-size: 0.875rem;">(as that will make the logo</span><span style="font-size: 0.875rem;">&nbsp;</span><span style="font-size: 0.875rem; font-weight: bolder;"><u>not&nbsp;</u></span><span style="font-size: 0.875rem;">relevant for rollercoaster and movie applications).</span></p><p><span style="font-size: 0.875rem;">No gradients.</span></p><p><span style="font-size: 0.875rem;">Must be readable in both color, and black and white. Should not rely on being able to print in grayscale.</span></p>

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

<p>I am very flexible on color but here are some ideas:</p><ul><li>Black, red, white, orange/yellow (vintage vibe)</li><li>Orange, grey/black, white</li><li>Cartoon pop colors</li><li>Black, purple, teal, white (neon look)</li><li>NOT light pastels, NOT too feminine</li></ul>

Types of files I need for this design

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Briefly describe your contest

This is your chance to design the company logo for the FIRST EVER fear/thrill scoring system called "Scream Score"! If you like vintage, retro, cheeky, hip, energetic designs - this project is for you! This is a fast turnaround project with collateral being ordered this Sunday 4/21 so be sure to only join if you have the time to DIG IN!

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