Creative BriefWhat the contest holder asked for
We are looking for a sophisticated, high-end logo for Savannah Outdoor Lighting, a professional landscape and architectural lighting company serving Savannah, Georgia and the surrounding coastal communities. We specialize in designing beautiful nighttime environments using architectural uplighting, landscape lighting, tree lighting, pathway lighting, and outdoor living illumination. Our work is focused on upscale residential properties, and we want the brand to reflect that level of quality. The logo should be clean, sleek, elegant, modern, and luxurious. We prefer a simple, memorable design that will look great on our website, business cards, uniforms, yard signs, and especially on our work vehicles. We are open to a subtle lighting element or icon, but do not want generic lightbulbs, complicated houses, busy landscaping graphics, or anything that looks like a typical landscaping or electrical contractor logo. Preferred colors are black, white, and a warm gold/yellow accent representing warm landscape lighting. We want the overall impression to be: Luxury • Architectural • Professional • Timeless • Clean Our tagline is “Lighting With Intent.” We would like to see concepts both with and without the tagline. Most importantly, we want a logo that can become a recognizable brand throughout Savannah and the surrounding coastal market.
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