Logo Design Contest

Sage Freight and Sage Truckload

by Bking

Contest received 267 entries and the contest holder has awarded a winner.

Winning entry by iosiconsdesign

Company or website name

Sage Freight and Sage Truckload

Slogan or Tagline


Describe your company and organization and target audience

Sage Logistics Holdings is a logistics company which has two divisions: Sage Freight and Sage Truckload. We provide a range of distribution, storage, transport and fulfillment services to customers, such as Kraft, Costco, Niagara Water and many more. We act as a middle man between trucking companies and shippers. Some competitors in the industry are Convoy, Uber Freight, Arrive Logistics, Coyote Logistics and C.H.Robinson. Our logo needs to appeal to consumers traveling on highways, millennials who make up the majority of our team members and business leaders who know we are one of the nation’s newest and fastest growing technology-based companies, which sets us apart from other logistics companies. I previously founded and sold Cavalry Logistics to Universal Capacity Solutions, which I had rebranded (picture of old office and logo) before leaving.

The design should have the following

We are having a font designed by Fivrr that is very similar to the geometric font, Pirulen (a wide, hi-tech headliner) with some adjustments to the A and G (see rough sketch attached image). It will be a heavier weight than Pirulen Bold. 

  • The design should convey a feeling of machines and technology.
  • The lambda-style “Λ” should be used to integrate a road to symbolize transportation.
  • The logo should be modern, techy and clean.
  • Sage Freight and Sage Truckload will use the same two primary colors (Regal Blue: HEX: #103155 and Silver HEX: #c4c5c4), but will be separated by a third color. Because there are two companies/divisions within one entity, we will need to be able to differentiate the two companies by using the third color.
  • Sage Freight’s third color is Vivid Yellow: HEX #F4E915 and Sage Truckload’s third color is Vivid Blue: HEX #1590f4. 
  • We understand this contest is for the ownership for 1 design, but are willing to hire the winner for other logo styles.
  • We are initially desiring the following logo design styles:

- Wordmark/Logotype (Text): (Sage Freight and Sage Truckload)  

- Lettermark (Initials): SF (Sage Freight) and ST (Sage Truckload)

- Brandmark Pictorial Mark (Mascot Symbol: Owl which represents wisdom, cleverness)

Mascot - An owl (symbolizing wisdom & intelligence) was created a year ago, but needs to be updated to match the geometric, modern/techy look. The Adobe Illustrator file will be attached. Anything that can tie the Owl to shipping/transportation would be appreciated!

I uploaded a picture of competitors in our industry. The only two logos that stand out are Arrive Logistics and the previous company I started, Cavalry Logistics.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

This design should not have this in the entries

  • It should NOT look: cartoonish, feminine, earthy, playful, colorful.
  • The old pictorial mark/logo was an owl and looks too playful and elementary-like. Unfortunately, the icon has already been used in the company, so team-members have a strong connection to it. Updating it to look more geometric and modern would be helpful.

Colors to use in the design

Sage Logistics Holdings is a logistics company which has two divisions: Sage Freight and Sage Truckload.  Regal Blue is the primary color for both entities.

Sage Truckload:

  • Regal Blue HEX#103155
  • Silver HEX #c4c5c4
  • Vivid Blue HEX #1590f4

Sage Freight

  • Regal Blue HEX#103155
  • Silver HEX #c4c5c4
  • Vivid Yellow HEX #F4E915

Regal Blue should be used in more than 75% of the design.

Briefly describe your contest

Help update a logo of a fast growing technology-based logistics company! Potential for many additional, longterm projects for the winner!