Logo Design contest

Sage Freight and Sage Truckload

Name: Sage Freight and Sage Truckload
Price: 50 USD
Availability: OutOfStock

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Congratulations to winner iosiconsdesign ! They were awarded the contest prize of $50

Creatives

Entries

267

Contest Views

669

Winning entryby iosiconsdesign

Creative Brief

What the contest holder asked for

Company or website name: Sage Freight and Sage Truckload
Slogan or Tagline: -
Describe your company and organization and target audience: <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Sage Logistics Holdings is a logistics company which has two divisions: <a href="https://sagefreight.com/" target="_blank">Sage Freight</a> and <a href="https://sagefreight.com/shippers" target="_blank">Sage Truckload</a>. We provide a range of distribution, storage, transport and fulfillment services to customers, such as Kraft, Costco, Niagara Water and many more. We act as a middle man between trucking companies and shippers. Some competitors in the industry are <a href="https://convoy.com/" target="_blank">Convoy,</a> <a href="https://www.uber.com/freight/platform/join-us/?utm_source=AdWords_Brand&utm_campaign=CM2144449-search-google-brand_1_-99_US-National_fs_web_acq_cpc_en_shipper_generics_exact_uber%20freight_kwd-297805427663_538120827309_100285566869_e_c&cid=9991899735&adg_id=100285566869&fi_id=&match=e&net=g&dev=c&dev_m=&cre=538120827309&kwid=kwd-297805427663&kw=uber%20freight&placement=&tar=&utm_medium=cpc-brand&utm_term=uber%20freight&utm_campaign=CM2144449-search-google-brand_1_-99_US-National_fs_web_acq_cpc_en_shipper_generics_exact&utm_source=adwords&utm_medium=ppc&hsa_acc=9902608356&hsa_cam=9991899735&hsa_grp=100285566869&hsa_ad=538120827309&hsa_src=g&hsa_tgt=kwd-297805427663&hsa_kw=uber%20freight&hsa_mt=e&hsa_net=adwords&hsa_ver=3&gclid=CjwKCAiA9NGfBhBvEiwAq5vSy5oAn1Wa0O8xrRJM4lUoJit8eFP3D8KHk-8MwmENUAF6etMR0LdMBRoCEyQQAvD_BwE" target="_blank">Uber Freight</a>, Arrive Logistics, <a href="https://coyote.com/" target="_blank">Coyote Logistics </a>and <a href="https://www.chrobinson.com/en-us/" target="_blank">C.H.Robinson</a>. Our logo needs to appeal to consumers traveling on highways, millennials who make up the majority of our team members and business leaders who know we are one of the nation’s newest and fastest growing technology-based companies, which sets us apart from other logistics companies. I previously founded and sold Cavalry Logistics to <a href="https://www.shipwithu.com/international/" target="_blank">Universal Capacity Solutions</a>, which I had rebranded (<a href="https://www.freightwaves.com/news/logistics/cavalry-logistics-expands-through-universal-integration-new-locations" target="_blank">picture of old office and logo</a>) before leaving.
The design should have the following: <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">We are having a font designed by Fivrr that is very similar to the geometric font, <a href="https://fonts.adobe.com/fonts/pirulen" target="_blank">Pirulen</a> (a wide, hi-tech headliner) with some adjustments to the A and G (see rough sketch attached image). It will be a heavier weight than Pirulen Bold.  <ul><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The design should convey a feeling of machines and technology. </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The lambda-style “Λ” should be used to integrate a road to symbolize transportation. </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The logo should be modern, techy and clean. </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Sage Freight and Sage Truckload will use the same two primary colors (Regal Blue: HEX: #103155 and Silver HEX: #c4c5c4), but will be separated by a third color. Because there are two companies/divisions within one entity, we will need to be able to differentiate the two companies by using the third color.</li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;">Sage Freight’s third color is Vivid Yellow: HEX #F4E915 and Sage Truckload’s third color is Vivid Blue: HEX #1590f4.  </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">We understand this contest is for the ownership for 1 design, but are willing to hire the winner for other logo styles.</li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">We are initially desiring the following logo design styles:</li></ul><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">- Wordmark/Logotype (Text): (Sage Freight and Sage Truckload)  <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">- Lettermark (Initials): SF (Sage Freight) and ST (Sage Truckload)<span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">- Brandmark Pictorial Mark (Mascot Symbol: Owl which represents wisdom, cleverness)<span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Mascot - An owl (symbolizing wisdom & intelligence) was created a year ago, but needs to be updated to match the geometric, modern/techy look. The Adobe Illustrator file will be attached. Anything that can tie the Owl to shipping/transportation would be appreciated!<span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">I uploaded a picture of competitors in our industry. The only two logos that stand out are <a href="https://www.arrivelogistics.com/https://www.arrivelogistics.com/" target="_blank">Arrive Logistics </a>and the previous company I started, <a href="https://mma.prnewswire.com/media/781199/Cavalry_Logisitics___Logo.jpg?p=twitter" target="_blank">Cavalry Logistics</a>.
This logo will be used for: [object Object], [object Object], [object Object], [object Object]
This design should not have this in the entries: <ul><li><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">It should NOT look: cartoonish, feminine, earthy, playful, colorful. </li><li><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">The old pictorial mark/logo was an owl and looks too playful and elementary-like. Unfortunately, the icon has already been used in the company, so team-members have a strong connection to it. Updating it to look more geometric and modern would be helpful. </li></ul>
These values are what the logo should communicate: [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
What style of logo would you like?: [object Object], [object Object], [object Object], [object Object]
Colors to use in the design: <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Sage Logistics Holdings is a logistics company which has two divisions: Sage Freight and Sage Truckload.  Regal Blue is the primary color for both entities.<span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Sage Truckload:<ul><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Regal Blue HEX#103155 </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Silver HEX #c4c5c4 </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Vivid Blue HEX #1590f4</li></ul><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Sage Freight<ul><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Regal Blue HEX#103155 </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Silver HEX #c4c5c4 </li><li style="line-height: 1.2; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Vivid Yellow HEX #F4E915</li></ul><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> <span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;">Regal Blue should be used in more than 75% of the design.<div><span style="font-size: 9.5pt; font-family: Avenir, sans-serif; background-color: transparent; font-style: italic; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre-wrap;"> </div>
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Briefly describe your contest: Help update a logo of a fast growing technology-based logistics company! Potential for many additional, longterm projects for the winner!
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