RuckTalks

What the contest holder asked for

Company or website name

RuckTalks

Slogan or Tagline

What weight are you carrying?

Describe your company and organization and target audience

<p>Do not include the slogan in the logo...</p><p>RuckTalks is a mission driven for profit business supporting men's mental health by creating opportunities for connection and purpose driven activities.&nbsp;</p><h3 data-start="277" data-end="300"><span data-start="283" data-end="298" style="font-weight: bolder;">Brand Name:</span></h3><p data-start="301" data-end="352"><span data-start="301" data-end="314" style="font-weight: bolder;">RuckTalks</span>&nbsp;(capitalize both the&nbsp;<span data-start="336" data-end="341" style="font-weight: bolder;">R</span>&nbsp;and&nbsp;<span data-start="346" data-end="351" style="font-weight: bolder;">T</span>)</p><hr data-start="354" data-end="357"><h3 data-start="359" data-end="395">🧠&nbsp;<span data-start="366" data-end="393" style="font-weight: bolder;">Brand Mission &amp; Energy:</span></h3><p data-start="396" data-end="493"><span data-start="396" data-end="409" style="font-weight: bolder;">RuckTalks</span>&nbsp;is a mission-driven movement for men who are ready to carry life’s weight—together.</p><p data-start="495" data-end="599">We create space for&nbsp;<span data-start="515" data-end="564" style="font-weight: bolder;">honest conversations, movement, and community</span>, helping men move forward through:</p><ul data-start="600" data-end="829"><li data-start="600" data-end="630"><p data-start="602" data-end="630">Weekly “Ruck &amp; Talk” meetups</p></li><li data-start="631" data-end="641"><p data-start="633" data-end="641">Retreats</p></li><li data-start="642" data-end="676"><p data-start="644" data-end="676">Daily bodyweight &amp; ruck workouts</p></li><li data-start="677" data-end="829"><p data-start="679" data-end="717">Reflections around real-life issues:</p><ul data-start="720" data-end="829"><li data-start="720" data-end="737"><p data-start="722" data-end="737">Relationships</p></li><li data-start="740" data-end="753"><p data-start="742" data-end="753">Parenting</p></li><li data-start="756" data-end="763"><p data-start="758" data-end="763">Sex</p></li><li data-start="766" data-end="775"><p data-start="768" data-end="775">Faith</p></li><li data-start="778" data-end="789"><p data-start="780" data-end="789">Fitness</p></li><li data-start="792" data-end="809"><p data-start="794" data-end="809">Mental health</p></li><li data-start="812" data-end="829"><p data-start="814" data-end="829">Personal growth</p></li></ul></li></ul><p data-start="831" data-end="902">This brand is about&nbsp;<span data-start="851" data-end="872" style="font-weight: bolder;">rugged connection</span>—simple, honest, and powerful.</p>

The design should have the following

<h3 data-start="277" data-end="300"><br></h3> <hr data-start="904" data-end="907"> <h3 data-start="909" data-end="939">🎨 <strong data-start="916" data-end="939">Design Style &amp; Feel</strong></h3> <h4 data-start="941" data-end="969">✨ Desired Brand Energy:</h4> <ul data-start="970" data-end="1258"> <li data-start="970" data-end="1002"> <p data-start="972" data-end="1002"><strong data-start="972" data-end="982">Rugged</strong> – has edge and grit</p> </li> <li data-start="1003" data-end="1044"> <p data-start="1005" data-end="1044"><strong data-start="1005" data-end="1014">Clean</strong> – not busy or overly detailed</p> </li> <li data-start="1045" data-end="1113"> <p data-start="1047" data-end="1113"><strong data-start="1047" data-end="1060">Masculine</strong> – but <strong data-start="1067" data-end="1080">welcoming</strong> to <em data-start="1084" data-end="1089">all</em> men (not tactical-only)</p> </li> <li data-start="1114" data-end="1174"> <p data-start="1116" data-end="1174"><strong data-start="1116" data-end="1132">Approachable</strong> – no gatekeeping or “tough guy” aesthetic</p> </li> <li data-start="1175" data-end="1258"> <p data-start="1177" data-end="1258"><strong data-start="1177" data-end="1196">Grounded &amp; real</strong> – like a well-worn pair of boots or a deep talk at a fire pit</p> </li> </ul> <hr data-start="1260" data-end="1263"> <h3 data-start="1265" data-end="1298">🔤 <strong data-start="1272" data-end="1298">Typography Preferences</strong></h3> <p data-start="1299" data-end="1390">Strong, readable sans-serif or slab-serif fonts with character.<br data-start="1362" data-end="1365"> User likes fonts such as:</p> <ul data-start="1391" data-end="1522"> <li data-start="1391" data-end="1404"> <p data-start="1393" data-end="1404"><strong data-start="1393" data-end="1402">Rocky</strong></p> </li> <li data-start="1405" data-end="1420"> <p data-start="1407" data-end="1420"><strong data-start="1407" data-end="1418">Warnock</strong></p> </li> <li data-start="1421" data-end="1435"> <p data-start="1423" data-end="1435"><strong data-start="1423" data-end="1433">Madson</strong></p> </li> <li data-start="1436" data-end="1453"> <p data-start="1438" data-end="1453"><strong data-start="1438" data-end="1451">Russo One</strong></p> </li> <li data-start="1454" data-end="1472"> <p data-start="1456" data-end="1472"><strong data-start="1456" data-end="1470">Montserrat</strong></p> </li> <li data-start="1473" data-end="1489"> <p data-start="1475" data-end="1489"><strong data-start="1475" data-end="1487">Northden</strong></p> </li> <li data-start="1490" data-end="1504"> <p data-start="1492" data-end="1504"><strong data-start="1492" data-end="1502">Sunmor</strong></p> </li> <li data-start="1505" data-end="1522"> <p data-start="1507" data-end="1522"><strong data-start="1507" data-end="1522">Road Hunter</strong></p> </li> </ul> <hr data-start="1524" data-end="1527"> <h3 data-start="1529" data-end="1562">🎯 <strong data-start="1536" data-end="1562">Logo Format Guidelines</strong></h3> <h4 data-start="1564" data-end="1575">✅ Use:</h4> <ul data-start="1576" data-end="1666"> <li data-start="1576" data-end="1666"> <p data-start="1578" data-end="1611"><strong data-start="1578" data-end="1609">Full name only: “RuckTalks”</strong></p> <ul data-start="1614" data-end="1666"> <li data-start="1614" data-end="1638"> <p data-start="1616" data-end="1638">No acronyms, no “RT”</p> </li> <li data-start="1641" data-end="1666"> <p data-start="1643" data-end="1666">Capital <strong data-start="1651" data-end="1656">R</strong> and <strong data-start="1661" data-end="1666">T</strong></p> </li> </ul> </li> </ul> <h4 data-start="1668" data-end="1681">❌ Avoid:</h4> <ul data-start="1682" data-end="1853"> <li data-start="1682" data-end="1716"> <p data-start="1684" data-end="1716">Military or tactical insignias</p> </li> <li data-start="1717" data-end="1757"> <p data-start="1719" data-end="1757">Boot treads, shields, weapon imagery</p> </li> <li data-start="1758" data-end="1788"> <p data-start="1760" data-end="1788">First responder aesthetics</p> </li> <li data-start="1789" data-end="1853"> <p data-start="1791" data-end="1853">“Bubbly” icons or cartoonish visuals (e.g., generic backpacks)</p> </li> </ul> <h4 data-start="1855" data-end="1870">✅ Open To:</h4> <ul data-start="1871" data-end="2243"> <li data-start="1871" data-end="1900"> <p data-start="1873" data-end="1900"><strong data-start="1873" data-end="1900">Wordmark + minimal icon</strong></p> </li> <li data-start="1901" data-end="1971"> <p data-start="1903" data-end="1971"><strong data-start="1903" data-end="1925">Clean badge layout</strong> (if it’s masculine, modern, and non-tactical)</p> </li> <li data-start="1972" data-end="2243"> <p data-start="1974" data-end="1991">Icon suggestions:</p> <ul data-start="1994" data-end="2243"> <li data-start="1994" data-end="2032"> <p data-start="1996" data-end="2032">Simplified, modern <strong data-start="2015" data-end="2032">ruck/backpack</strong></p> </li> <li data-start="2035" data-end="2092"> <p data-start="2037" data-end="2092"><strong data-start="2037" data-end="2052">Open circle</strong> (symbolizing conversation or wholeness)</p> </li> <li data-start="2095" data-end="2174"> <p data-start="2097" data-end="2174"><strong data-start="2097" data-end="2145">Abstract horizon, line path, or trail marker</strong> (symbolizing forward motion)</p> </li> <li data-start="2177" data-end="2243"> <p data-start="2179" data-end="2243">Weight icon or silhouette that implies “burden carried together”</p> </li> </ul> </li> </ul> <hr data-start="2245" data-end="2248"> <h3 data-start="2250" data-end="2284">🎨 <strong data-start="2257" data-end="2284">Preferred Color Palette</strong></h3> <p data-start="2285" data-end="2320">A rugged but neutral set of colors:</p> <div class="_tableContainer_80l1q_1"><div tabindex="-1" class="_tableWrapper_80l1q_14 group flex w-fit flex-col-reverse"><table data-start="2322" data-end="2561" class="w-fit min-w-(--thread-content-width)"><thead data-start="2322" data-end="2345"><tr data-start="2322" data-end="2345"><th data-start="2322" data-end="2330" data-col-size="sm">Color</th><th data-start="2330" data-end="2345" data-col-size="md">Description</th></tr></thead><tbody data-start="2370" data-end="2561"><tr data-start="2370" data-end="2428"><td data-start="2370" data-end="2378" data-col-size="sm">Green</td><td data-col-size="md" data-start="2378" data-end="2428">Hunter green or slightly bright military green</td></tr><tr data-start="2429" data-end="2471"><td data-start="2429" data-end="2437" data-col-size="sm">Gray</td><td data-col-size="md" data-start="2437" data-end="2471">Slate, charcoal, or stone gray</td></tr><tr data-start="2472" data-end="2509"><td data-start="2472" data-end="2480" data-col-size="sm">Black</td><td data-col-size="md" data-start="2480" data-end="2509">Strong contrast for depth</td></tr><tr data-start="2510" data-end="2561"><td data-start="2510" data-end="2518" data-col-size="sm">White</td><td data-col-size="md" data-start="2518" data-end="2561">For clean contrast or minimalist setups</td></tr></tbody></table><div class="sticky end-(--thread-content-margin) h-0 self-end select-none"><div class="absolute end-0 flex items-end"><span class="" data-state="closed"><button aria-label="Copy Table" class="hover:bg-token-bg-tertiary text-token-text-secondary my-1 rounded-sm p-1 transition-opacity group-[:not(:hover):not(:focus-within)]:pointer-events-none group-[:not(:hover):not(:focus-within)]:opacity-0"><svg width="20" height="20" viewBox="0 0 20 20" fill="currentColor" xmlns="http://www.w3.org/2000/svg" class="icon"><path d="M12.668 10.667C12.668 9.95614 12.668 9.46258 12.6367 9.0791C12.6137 8.79732 12.5758 8.60761 12.5244 8.46387L12.4688 8.33399C12.3148 8.03193 12.0803 7.77885 11.793 7.60254L11.666 7.53125C11.508 7.45087 11.2963 7.39395 10.9209 7.36328C10.5374 7.33197 10.0439 7.33203 9.33301 7.33203H6.5C5.78896 7.33203 5.29563 7.33195 4.91211 7.36328C4.63016 7.38632 4.44065 7.42413 4.29688 7.47559L4.16699 7.53125C3.86488 7.68518 3.61186 7.9196 3.43555 8.20703L3.36524 8.33399C3.28478 8.49198 3.22795 8.70352 3.19727 9.0791C3.16595 9.46259 3.16504 9.95611 3.16504 10.667V13.5C3.16504 14.211 3.16593 14.7044 3.19727 15.0879C3.22797 15.4636 3.28473 15.675 3.36524 15.833L3.43555 15.959C3.61186 16.2466 3.86474 16.4807 4.16699 16.6348L4.29688 16.6914C4.44063 16.7428 4.63025 16.7797 4.91211 16.8027C5.29563 16.8341 5.78896 16.835 6.5 16.835H9.33301C10.0439 16.835 10.5374 16.8341 10.9209 16.8027C11.2965 16.772 11.508 16.7152 11.666 16.6348L11.793 16.5645C12.0804 16.3881 12.3148 16.1351 12.4688 15.833L12.5244 15.7031C12.5759 15.5594 12.6137 15.3698 12.6367 15.0879C12.6681 14.7044 12.668 14.211 12.668 13.5V10.667ZM13.998 12.665C14.4528 12.6634 14.8011 12.6602 15.0879 12.6367C15.4635 12.606 15.675 12.5492 15.833 12.4688L15.959 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9.33301C18.165 10.022 18.1657 10.5791 18.1289 11.0293C18.0961 11.4302 18.0311 11.7914 17.8867 12.1279L17.8203 12.2705C17.5549 12.7914 17.1509 13.2272 16.6553 13.5313L16.4365 13.6533C16.0599 13.8452 15.6541 13.9245 15.1963 13.9619C14.8593 13.9895 14.4624 13.9935 13.9951 13.9951C13.9935 14.4624 13.9895 14.8593 13.9619 15.1963C13.9292 15.597 13.864 15.9576 13.7197 16.2939L13.6533 16.4365C13.3878 16.9576 12.9841 17.3941 12.4883 17.6982L12.2705 17.8203C11.8937 18.0123 11.4873 18.0915 11.0293 18.1289C10.5791 18.1657 10.022 18.165 9.33301 18.165H6.5C5.81091 18.165 5.25395 18.1657 4.80371 18.1289C4.40306 18.0962 4.04235 18.031 3.70606 17.8867L3.56348 17.8203C3.04244 17.5548 2.60585 17.151 2.30176 16.6553L2.17969 16.4365C1.98788 16.0599 1.90851 15.6541 1.87109 15.1963C1.83431 14.746 1.83496 14.1891 1.83496 13.5V10.667C1.83496 9.978 1.83432 9.42091 1.87109 8.9707C1.90851 8.5127 1.98772 8.10625 2.17969 7.72949L2.30176 7.51172C2.60586 7.0159 3.04236 6.6122 3.56348 6.34668L3.70606 6.28027C4.04237 6.136 4.40303 6.07083 4.80371 6.03809C5.14051 6.01057 5.53708 6.00551 6.00391 6.00391C6.00551 5.53708 6.01057 5.14051 6.03809 4.80371C6.0755 4.34588 6.15483 3.94012 6.34668 3.56348L6.46875 3.34473C6.77282 2.84912 7.20856 2.44514 7.72949 2.17969L7.87207 2.11328C8.20855 1.96886 8.56979 1.90385 8.9707 1.87109C9.42091 1.83432 9.978 1.83496 10.667 1.83496H13.5C14.1891 1.83496 14.746 1.83431 15.1963 1.87109C15.6541 1.90851 16.0599 1.98788 16.4365 2.17969L16.6553 2.30176C17.151 2.60585 17.5548 3.04244 17.8203 3.56348L17.8867 3.70606C18.031 4.04235 18.0962 4.40306 18.1289 4.80371C18.1657 5.25395 18.165 5.81091 18.165 6.5V9.33301Z"></path></svg></button></span></div></div></div></div> <p data-start="2563" data-end="2641">Accent color options: <strong data-start="2585" data-end="2606">muted earth tones</strong> (desert clay, sand, or steel blue)</p> <hr data-start="2643" data-end="2646"> <h3 data-start="2648" data-end="2677">🧭 <strong data-start="2655" data-end="2677">Intended Use Cases</strong></h3> <p data-start="2678" data-end="2707">The logo should work well in:</p> <ul data-start="2708" data-end="2866"> <li data-start="2708" data-end="2745"> <p data-start="2710" data-end="2745">Social media (especially Instagram)</p> </li> <li data-start="2746" data-end="2789"> <p data-start="2748" data-end="2789">Merch: hats, shirts, patches, flags, bags</p> </li> <li data-start="2790" data-end="2824"> <p data-start="2792" data-end="2824">Website header and landing pages</p> </li> <li data-start="2825" data-end="2866"> <p data-start="2827" data-end="2866">Event signage, flyers, and retreat swag</p> </li> </ul> <hr data-start="2868" data-end="2871"> <h3 data-start="2873" data-end="2939">💬 <strong data-start="2880" data-end="2906">Brand-Inspired Phrases</strong> <em data-start="2907" data-end="2938">(for creative direction only)</em>:</h3> <ul data-start="2940" data-end="3166"> <li data-start="2940" data-end="2975"> <p data-start="2942" data-end="2975">“What weight are you carrying?”</p> </li> <li data-start="2976" data-end="3015"> <p data-start="2978" data-end="3015">“You don’t have to carry it alone.”</p> </li> <li data-start="3016" data-end="3050"> <p data-start="3018" data-end="3050">“Free weekly therapy for men.”</p> </li> <li data-start="3051" data-end="3117"> <p data-start="3053" data-end="3117">“We Ruck and Talk. Not about beer or golf—about what matters (well, sometimes beer)...”</p> </li> <li data-start="3118" data-end="3166"> <p data-start="3120" data-end="3166">“Show up. Ruck. Talk. Move your life forward.”</p></li></ul>

This logo will be used for

[object Object], [object Object], [object Object]

This design should not have this in the entries

See above brief and previous logo contests I've submitted.&nbsp;

These values are what the logo should communicate

[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]

What style of logo would you like?

[object Object]

Colors to use in the design

See above brief

Types of files I need for this design

[object Object], [object Object], [object Object], [object Object], [object Object]

Briefly describe your contest

Searching for a bold logo for Mens Mental Health Company, RuckTalks