Pronto Courier Services -a Logo Design Contest by ken_motorcycle

Creative Brief

Contest received 219 entries and the contest holder has awarded a winner.

Company or website name

Pronto Courier Services

Slogan or Tagline

Specialising in "URGENT"

Describe your company and organization and target audience

Hello, we are wanting to change our LOGO to go with the new changes in our business. Our current business is "Pronto Motorcycle Couriers" which predominantly uses motorcycles to transport urgently needed "small" items. Our courier business is a niche market for people wanting items at short notice or at the last minute. We are a direct delivery, on-call, urgent or emergency courier service. We are now expanding so that we are able to transport larger items in a van. This means that the current use of the word 'motorcycle' is not so much applicable, even though motorcycles will still be used to transport smaller parcels. We require the same colours to be incorporated into the new LOGO - Black, White, Dark Red. We predomiantly serve the business sector but also private individuals from time to time. I have attached a picture of the current LOGO so you know what we have at the moment.

The design should have the following

Our current LOGO is very good. We have had numerous people comment on it's design. Maybe a similar style but let the designers design their magic. One idea we had was - keep the existing logo (with the motorcycle incorporated into the word 'Pronto') but adding the word 'Courier' with a van incorporated into that word, maybe with the 2 words/vehicles facing each other. The word 'Services' would then sit below that. We are also open to other ideas.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

Colors to use in the design

Similar to our current colours - predominantly Black, Darker Red, and White.

Briefly describe your contest

We require a new logo for our existing expanding urgent/emergency courier business