Creative Brief

Company or website name

Potbelly Pickle Co.

Slogan or Tagline

Include: Small batch. Farm-fresh. Pickled with love. And: Salem, NY (smaller than the logo name)

Describe your company and organization and target audience

We are small batch, made from farm-fresh ingredients, locally grown in Salem, NY. We have pickled eggs, cucumbers, jalapeños -and more!

The design should have the following

I think it should incorporate a pig but not in a kitschy way. Something cool, maybe a silhouette vs a cartoon. Design should be modern, farm, rustic look. Not cartoony. They like the look/feel of the Soulfood web school logo idea attached. I am attaching some samples of logos that have the feel we are going for, that I like too. Please try different ideas...along with the simple icon/text, maybe the logo in a circle shape? I'm not sure if a canning jar/pig could work together, feel free to try ideas with and without.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

This design should not have this in the entries

This is not pickles - No pickles please. Pickling is the process of preserving edible products in an acid solution, usually vinegar, or in salt solution (brine).

Colors to use in the design

Blue or green and gray as the colors. I would like all logos to have similar colors so please follow these colors file attached labeled colors. Please stay with this color palette or similar to it. Please send all logos on a white background, flat. No 3D or distorted logo files.

Briefly describe your contest

Pickling Food Company Logo