Congrats to blvck for submitting the winning entry
polyBEER
by PolyBeer- 14CREATIVES
- 107ENTRIES
- 129CONTEST VIEWS
- $50.00PRIZE AWARDED
Company or website name
polyBEER
Slogan or Tagline
Love:Variety
Describe your company and organization and target audience
Start-up business: Type: Bottleshop (Australia)-Liquor Store (USA) Name : PolyBEER Domain name: Polybeer.com.au (no website details setup yet) Description : The store will specialise in Australia Craft Beer only. Alot of the concept is in the name of the business and I am being a little cheeky and merging the 2 concepts: Polyamory: Technically means “Poly-Many” and “Amor-Love” Beer : this just = Beer. Eg. PolyBEER – Love of many(not quantity) varieties of Beer. Target Audience: Beer lovers who want a better way to purchase beer. Hipster and millennials. eg, Craft beer sold in 1,4,16 or 24 cans. same beer: Your purchase: 1 cost: $5+. (per can) 4 cost: $16-20 ($4-5 per can) 16 cost : $45-50 ($2.8 - $3.20) 24 cost : $60-$65 ($2.5 - $2.70) Pretty much is the typical business model for all bottle shops in Australia for bulk buying. But who wants 24 of the same beer (Boring after 4) every time just to get the better price. I want to bring the bulk buying concept but you select whatever beer you want from certain range. In relation to the logo. My goal is to make the business a future franchisee possibility if successful so I would like for it to be noticeable and using the name also a little bit sexy. (Always sells 😊) In saying this we must be delicate as marketing laws around alcohol advertising in Australia strictly ban marketing towards Children, Profanity or derogatory/exploit towards any sexual orientation. and also the suggestion of encouraging excessive consumption. I hope this assists
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