My School Merch

What the contest holder asked for

Company or website name

My School Merch

Slogan or Tagline

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Describe your company and organization and target audience

<p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">Updated Brief **** I do not need to see more with "M and Y" hidden inside the t-shirt. I am open to having just a t-shirt icon without MY.**</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;"><br></span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">My School Merch creates online spiritwear stores for public schools, PTA and PTO groups, staff, students, clubs, and school communities.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">We specialize in custom printed apparel, especially T shirts, hoodies, sweatshirts, and other school spiritwear. Each school can have its own online store where families and staff can purchase branded merchandise.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">Our goal is to make school spiritwear easy, professional, and accessible while giving each school its own unique store and identity.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 20px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">The brand should appeal to school administrators and PTA leaders while still feeling fun and relevant to parents and students.</span></p><div><span style="font-kerning: none;"><br></span></div>

The design should have the following

<p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 19px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">The logo MUST include a recognizable T shirt, screen print, embroidery, hat, apparel element.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 19px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">We want it to be worked creatively into the icon rather than simply placing a generic shirt next to the company name.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 19px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">Our existing My School Uniforms logo uses a custom icon that cleverly combines the letters M, S, and U. We will upload that logo only as an example of the type of thoughtful design we appreciate. Please do not copy, reuse, or modify that icon.</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 19px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">The My School Merch logo should feel modern, fun, professional, memorable, and clearly connected to printed apparel and school spiritwear. I am open to seeing some script fonts and or wording without an exact icon. The icon can be built into the wording as well.&nbsp;</span></p><p style="margin-right: 0px; margin-bottom: 12px; margin-left: 0px; font-style: normal; font-variant-caps: normal; font-width: normal; font-size: 19px; line-height: normal; font-family: &quot;Times New Roman&quot;; font-size-adjust: none; font-kerning: auto; font-variant-alternates: normal; font-variant-ligatures: normal; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-position: normal; font-variant-emoji: normal; font-feature-settings: normal; font-optical-sizing: auto; font-variation-settings: normal; -webkit-text-stroke-width: 0px; -webkit-text-stroke-color: rgb(0, 0, 0);"><span style="font-kerning: none;">The full logo should also work well horizontally for a website header.</span></p>

This logo will be used for

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This design should not have this in the entries

<p>Please avoid generic school logo concepts.</p><p>Do not use graduation caps, apples, pencils, books, school buses, globes, generic school buildings, shopping carts, basic shopping bags, or obvious education clip art as the main concept.</p><p>Please avoid generic varsity shields, sports team crests, pennants, and college athletics logos unless there is an extremely original concept behind them.</p><p>Do not simply place MY inside a shield or circle and call it finished.</p><p>Do not copy or modify the existing My School Uniforms MSU icon.</p><p>Avoid overly thin fonts and extremely thin graphic elements.</p><p>Avoid gradients as an important part of the identity.</p><p>Avoid very pale colors that disappear on white backgrounds.</p><p>Avoid childish elementary school styling.</p><p>Avoid designs that look like a local booster club, youth sports organization, or temporary school fundraiser.</p><p>Avoid overly complicated illustrations.</p><p>We want an original brand identity, not a collection of familiar school symbols.</p>

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

I am completely open to colors. I just don't want crazy neon colors or pastels. The lime and navy that are being used are not a preference. Not sure why they keep being used.&nbsp;

Types of files I need for this design

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Briefly describe your contest

Modern and apparel/tshirt based logo for an online fulfillment

Upload files

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