MiddleWay Apparel

Company or website name

MiddleWay Apparel

Describe your company and organization and target audience

Company

- Athleisure/fitness company specializing in full coverage sports wear for curvy body shapes (men & women).

- Eco-friendly fabrics, manufacturing practices

- Inclusive in body size, design process, coverage needs for different communities

Audience

-Men and women needing alternative - longer, modest, shape-considering options -for athleisure/fitness gear - while not compromising comfort, sharp style, trendiness.

-Basically, people who are somewhere in the middle between revealing/tight athletic wear and the other extreme of bulky, oversized, uncomfortable and unflattering fitness gear. Hence, the company name MiddleWay Apparel.