Creative Brief

Company or website name

Meaningful Relations

Describe your company and organization and target audience

The audience is 23 - 50 year old women who are interested in self help and personal development. The reason for this is that woman make up the largest percentage of book purchasers.

The design should have the following

The design should have an appeal to females who are interested in spirituality. This logo is being used for a publishing company so it may have an element of a book, but this is not essential. The most powerful image that connects to the logo is the Jin yang graphic. This can be done subtly. It should not be too obvious.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Television/screen

Briefly describe your contest

Logo for Spiritual Book Publishing Company