Main St. Marketing -a Logo Design Contest by cbara

Creative Brief

Contest received 150 entries and the contest holder has awarded a winner.

Company or website name

Main St. Marketing

Describe your company and organization and target audience

Some content from my draft website to give you a sense of who I am, and what I am about: Big-city ideas. Small-town feel. Every small town has a Main Street. Being from small-town Alberta, the idea of a “Main Street” conjures images of friendly, approachable people: salt of the earth types that always smile at you and say “hi”. There’s something special about small towns, and small-town people. To me, a small town isn’t defined by the number of people in it, or the number of square miles. It is defined by the connections we have, and the investment each of us makes in our community’s success. I want to transfer that small-town feeling into my consulting practice. Not only do I want to create meaningful connections with my clients and help them achieve success, I also want to help my clients create lifelong relationships with their own customers, and through purposeful marketing, develop a lasting impression between their brand and the people they are selling to. About me: I’ve often heard that I’m approachable. Truth be told, I credit this to being from a small town (call out to Devon, Alberta). Growing up in a small-town forces you to learn how to interact with people at an early age, to make connections, to care. At first, I didn't think it would serve me to be overly caring in the large corporations I worked for; I thought I would be viewed as “too soft”. But caring about people, and being approachable, became my super-power; and my ability to develop strong relationships with my colleagues and clients became my differentiating factor. ​I happen to also know marketing. ​I’ve worked as a professional for large and small firms for almost 20 years developing and implementing marketing and communications solutions. Through my experience, Main St. Marketing offers the comprehensive capabilities and deep industry knowledge necessary to help you focus your efforts, connect with your audiences, and grow your business. Target audience: small companies, some startups. Everything from professionals (accounting, engineering, architecture) to more blue-collar workers (plumbers, etc.). Brand style: approachable, friendly, humble, professional, experienced

The design should have the following

I like the idea of playing on either a street sign ("Main Street" sign), or a play on a main street in a small town (row of buildings). I like simple. Clean.

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)

Colors to use in the design

I am open. I am very drawn through to black and white, and grayscale. Open to colours if it makes sense.

Briefly describe your contest

Small town girl with big city experience in need of an awesome logo to start my consulting practice