LX Aer

What the contest holder asked for

Company or website name

LX Aer

Slogan or Tagline

Security, Reliability, Innovation

Describe your company and organization and target audience

<p>LX Aer builds education technology products to modernize the classroom. We offer a clean, modern UI and integrate AI features to improve students' and teachers' lives.</p><p>Our slogans include:</p><p>Security, Reliability, Innovation</p><p>Reinventing Education with Technology</p><p>An Evolution is Here</p>

The design should have the following

<p>We would like to have a logo wordmark that contains an icon that can be easily turned into a standalone logo as well. We are a digital company so we need to have a small version or app icon, and that's arguably more important than the large version.</p><p>Please take a look at our current website (www.lxaer.com) as well as this demo video (<a href="https://lxaercorp-my.sharepoint.com/:v:/g/personal/luke_lxaer_com/ERXPftvr3H1GoO3IfDqtwUUBaDRQ16aUgigG95zFXDJD4w?e=gF0qEm&amp;nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbFZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX0%3D" style="background-color: rgb(255, 255, 255); font-family: sans-serif; font-size: 0.875rem; font-weight: 400;">LX Aer Demo.mp4</a>)<span style="font-size: 0.875rem;">&nbsp;showcasing what our app looks like. You can just skim through to get a feel for the design style.</span></p><p>The design language we want to target is "neumorphism". For examples, look at recent logos by Microsoft (Copilot, Microsoft 365, Word, most of the new Windows 11 app icons). Keep our current color scheme, which is light and dark blue along with white.</p><p>We will be completely replacing our current logo (the plane with the A) with this new logo. It should be blue/white/green if needed, some kind of symbol that represents a suite of education products. You should make an icon such as a paper airplane (to evoke Aer) or something else that implies education. This icon is the core of the logo, and then the text of LX Aer and the slogan can be added next to it in a nice font. Be creative! We don't want something generic.</p>

This logo will be used for

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This design should not have this in the entries

<p>Shouldn't have too much detail. Needs to be easily scalable from a small app icon to a full-sized printout, so it needs to be a vector design. You do not have to bring over anything from our existing logo besides the colors.</p>

These values are what the logo should communicate

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What style of logo would you like?

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Colors to use in the design

<p>dark &amp; light blue, green</p><p>Take color inspiration from our existing website.</p>

Types of files I need for this design

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Briefly describe your contest

Create a logo for an innovative EdTech startup company!