LifeX or Life Shares (I would like to see both) -a Logo Design Contest by the ranch

Creative Brief

Contest received 372 entries and the contest holder has awarded a winner.

Company or website name

LifeX or Life Shares (I would like to see both)

Slogan or Tagline

There are currently 3 Taglines in use which we use interchangeably: (1) Life Shares™, (2) Put Life into Your Portfolio™, (3) Bringing Institutional Profitability to Individual Investors

Describe your company and organization and target audience

There are 2 Companies: 1. Reliant Life Shares: ( We are based in Los Angeles since 2011 and are a boutique investment firm selling Life Settlements ("Life Shares") in CA only. To date we have sold over $100M in Life Shares and have a portfolio of $175M in Life Shares. We are looking to make a Crypto Coin out of our Life Shares™, which we trademarked several years ago. The average investment is $50,000. A life settlement ("Life Share") is the purchase of an existing life insurance policy, by a third-party investor, for less than the face value but more than cash surrender value of the policy. Originally designed for institutional or corporate investors, the life settlement market is now available to individual investors by way of fractional life shares. This investment class has no correlation to stock or financial markets, oil prices, interest rates, or other common risk factors that most investments are associated with and often suffer from. Investing in life settlements can offer outstanding returns, while minimizing risk. 2. LifeX - ( A spin off of Reliant Life Shares and differs slightly in that it sells entire policies ("Life Shares") to investors ALL THROUGHOUT THE UNITED STATES. The average investment is $1,000,000.

The design should have the following

The design should be a pixel-perfect top-quality cryptocurrency round icon. Here are samples of the top 35 crypto currencies currently in use today: Most of you have heard of the big ones ... Bitcoin, Ethereum, Binance, Dogecoin and Shiba to name a few. We plan on making LifeX or LifeShares the next Crypto Coin and are looking to you to create the round icon coin for us. DESIGN IDEAS: Half of us like the Purple and Gold from and the other half of our team like the Red, White and Blue colors from the fresh new logo design Also, some of us like the "metal look" on the Bitcoin as can be seen here: We will provide prompt feedback to all of your designs. ADDED BONUS. Unlike the majority of Crypto Coins currently on today's market, this coin will be backed by multi million dollar U.S. Life Insurance Policies. When we launch this coin, the Design Winner will have an opportunity to join the company on the ground floor and help grow it to its huge potential. Therefore, you should view this not as another job or project, but rather a lifetime opportunity to get in on the ground floor of the next Microsoft. Good luck and we look forward to seeing your best designs. Scott Grady, Founder and President, LifeX

This logo will be used for

These values are what the logo should communicate

  • Feminine Masculine
  • Simple Complicated
  • Gray Colorful
  • Subtle Bright
  • Quiet Loud
  • Basic Luxurious
  • Expensive Affordable
  • Playful Serious
  • Modern Classical
  • Raw Refined
  • Exotic Ordinary
  • Sporty Elegant
  • Adventurous Safe

What style of logo would you like?

Colors to use in the design

Purple / Gold OR Red, White & Blue

Briefly describe your contest

You can see the 2 different logos on each respective company website:, or