Creative Brief

Company or website name

ēlevēte

Slogan or Tagline

by ForsetEnergy

Describe your company and organization and target audience

ForsetEnergy offers energy solutions and provide the tools, services and cost-saving options to meet their individual energy needs. It’s ten electric utility operating companies form the largest investor-owned utility, serving more than 6 million customers across a tri-state area. ForsetEnergy has plans to roll out a number of new consumer and business-facing products and services outside of its standard electricity offerings. These new services are quite diversified, so we need to devise a logo under which these categories and their products/services could live, especially in an online environment: Ä“levÄ“te or Ä“levÄ“te by ForsetEnergy

Some of the things ēlevēte by ForsetEnergy will offer:

Home Security Systems (Gaylord/ADT, AT&T Digital Life, Gillmore, Alarm Force, Honeywell)
· Savings Coach (Energy Assessment Service)
· Home Repair Concierge
· Energy for Life (Pay fixed fee over a period of time, then never pay for energy again in your lifetime)
· Home Sitter
· Smart Meter
· Home Loans (Quicken, Wells Fargo)
· Kits (Outage Safety, Furnace Filter/Accessories)
· Smart Controls/Demand Flexibility Devices
· Insurance (Surge Protection, Home, Disaster Protection)

The design should have the following

ēlevēte: to raise or heighten, alleviate or lessen. We want to offer this to our clients. This needs to be more modern, hip, and clean than your regular "Edison" utility. The logo needs to communicate a new offering of products or a studio of products that align with energy and utility almost like "amazon" logo has a secret link "from A to Z". The design should be able to be placed on the top of a SONY product offering or a High Fashion Blog.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)

Colors to use in the design

blue or any

Briefly describe your contest

An Energy and Utility Company with New Offerings