Launch Lobster -a Logo Design Contest by tkrueger

Creative Brief

Contest received 415 entries and the contest holder has awarded a winner.

Company or website name

Launch Lobster

Slogan or Tagline

"Launch Faster" - Possibly "Idea, to market, faster"

Describe your company and organization and target audience

We are a web site providing Articles and Tools targeted at entrepreneurs to help them ""Launch Faster"". This could be for launching a new business or side hustle. Our goal is to provide the ""structure"" with tools to launch faster by guiding through stages of: Ideation StartUp Launch Grow Exit Our primary target is younger go getters but could be all ages. We want to style to be focused on the younger workforce (18 to 30 years old). We will target those starting software, tech startups, SaaS as one primary segment, but we also want it to be open to others. Could be someone starting to be a YouTuber, or a Mom starting a side hustle to sell candles or a real-estate agent starting a new practice. Anyone that works mostly independently to start that needs help getting off the ground.

The design should have the following

Looking for this logo to set our brand. Want it to be fun. It should have something implying "Launching" and "Fast" It should have a Lobster or part of a lobster. ("Lobster" is part of our name to be fun and memorable, it's not about what we do. We don't do anything with Lobsters)

This logo will be used for

  • Online (Website, facebook etc.)
  • Print (business cards, letterheads, brochures etc.)
  • Merchandise (mugs, t-shirts etc.)
  • Signs (including shops, billboards etc.)

Colors to use in the design

Since a Lobster is Red, I would say a Red makes sense. It doesn't have to be standard red. I could see it being a softer red. I ultimately want to pull colors out of the logo that can be used in the Website design also. When you provide a logo, please tell me what your thoughts are on other colors to use with your design.

Briefly describe your contest

Create the look and feel that inspires entrepreneurs to launch their business with us.