Creative Brief

Company or website name

knowyourmarketing.com

Slogan or Tagline

Simplify the Complexity of Marketing

Describe your company and organization and target audience

Know Your Marketing is committed to expand the ability of marketing organizations to excel in how they plan and bring offerings to markets and audiences. Marketers who sell to consumers and businesses face increasing complexity in segments, buyer demands and the pace of competition. They must streamline, focus and measure performance better than ever before. The role of marketing is now not just to build a brand but nurture opportunities and disrupt the competition.

The design should have the following

Simple yet elegant, memorable design skills that convey a feeling a sense of simplicity, momentum, action and results.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Only text. There must be a graphical element of some type that represents a market, or buyer, or momentum, or focus

Colors to use in the design

Contrast is important. Website background will be white. Maroon, deep gold, blue, gray black, white are all fine but you be the judge of what might work. Need to have you create and provide a sixteen color palette if selected as the winner of other colors to complement the logo colors.

Briefly describe your contest

Logo design contest for a new web site focused on marketing.