Logo Design contest
Knowledge Accelerators
Awardedfeaturedurgent
Congratulations to winner Real ! They were awarded the contest prize of $230
Prize Awarded
$230
Creatives
27
Entries
349
Contest Views
3,050

Winning entryby Real
Creative Brief
What the contest holder asked for
- Company or website name
- Knowledge Accelerators
- Slogan or Tagline
- -
- Describe your company and organization and target audience
- <span id="docs-internal-guid-5ad22710-7fff-f20b-754c-7ac8f3298798"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;"><span style="background-color: transparent; font-size: 10.5pt; font-weight: 700;">Describe your company and organization:</span> Knowledge Accelerators provides tools and services that make learning new skills or software easier. The company has a library of short, instructional videos that guide users through specific tasks in different software programs. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">The company can take any business's existing training materials and convert them into these easy-to-understand videos. This provides the business with custom-made tutorials for their specific tools or software. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">One of Knowledge Accelerators’ key offerings is a system for continuous learning. This is a structured program where users learn new skills in small, manageable chunks over time. They practice these skills, get tested on them, and can even receive coaching if they're having trouble. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">Knowledge Accelerators also offers a customized version of this continuous learning program designed for help desk workers. The program trains these workers not only in the technical skills they need to solve software problems, but also in customer service skills. </span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">When a help desk worker is assisting a customer and encounters a problem they're not sure how to solve, they can quickly refer to the Knowledge Accelerators video library to find a solution. This helps them resolve the customer's issue faster and more efficiently. </span></p><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial,sans-serif;color:#656565;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Target audience:</span></p><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial,sans-serif;color:#656565;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Organizations across various industries that heavily rely on technology and software tools for their operations. This includes but is not limited to sectors such as Information Technology, Finance, Healthcare, Education, and Manufacturing. </span></p><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial,sans-serif;color:#656565;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The key decision-makers in these organizations would typically be individuals in roles such as Chief Learning Officer, Head of Training and Development, IT Managers, and other senior management roles who understand the value of effective knowledge transfer and continuous learning in improving operational efficiency. </span></p><p dir="ltr" style="line-height:1.38;background-color:#ffffff;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:10.5pt;font-family:Arial,sans-serif;color:#656565;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">These organizations often struggle with efficiently training their employees on various software tools, keeping up with software updates, and ensuring that knowledge is effectively transferred among employees. They require solutions that can help them streamline these processes, reduce the learning curve, and improve productivity.</span></p><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><br></p></span>
- The design should have the following
- <span id="docs-internal-guid-79dd1c7e-7fff-15ca-ed42-1258c3368dc0"><p dir="ltr" style="line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">Given the tech-oriented nature of the business, a minimalistic and modern logo would be preferred. This style should be clean, uncluttered, and easy to recognize. The company prefers a logo which includes an identifiable mark that can be separated from the company name. Dynamic and Forward-Thinking. Tech-Friendly Colors.</span></p><div><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;"><br></span></div></span>
- This logo will be used for
- [object Object], [object Object]
- This design should not have this in the entries
- <span id="docs-internal-guid-ab52ce39-7fff-c2e6-b6d6-842e5148a321"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space-collapse: preserve;">Please no cartoon characters</span></span>
- These values are what the logo should communicate
- [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
- What style of logo would you like?
- [object Object], [object Object]
- Colors to use in the design
- <span id="docs-internal-guid-988331fd-7fff-620a-39cf-a2dad228b6c1"><ul style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre; margin-left: 1pt;" aria-level="1"><p dir="ltr" style="line-height:1.6439972727272727;margin-top:12pt;margin-bottom:0pt;" role="presentation"><span style="font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(0, 51, 102); background-color: transparent; font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; text-wrap: wrap;">Navy Blue (#003366)</span><span style="font-size: 10.5pt; font-family: Arial, sans-serif; background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; text-wrap: wrap;"> - A darker blue that feels professional and authoritative.</span></p></li><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre; margin-left: 1pt;" aria-level="1"><span style="background-color: transparent; font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(0, 144, 146); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; text-wrap: wrap;">Teal (#007F7F)</span><span style="background-color: transparent; font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(0, 144, 146); font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; text-wrap: wrap;"> </span><span style="background-color: transparent; color: rgb(0, 0, 0); font-size: 10.5pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; text-wrap: wrap;">- A bright, vibrant teal that represents growth and energy.</span><br></li></ul><ul style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre; margin-left: 1pt;" aria-level="1"><span style="background-color: transparent; font-size: 10.5pt; font-family: Arial, sans-serif; color: rgb(211, 211, 211); font-weight: 700; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline;">Light Grey (#D3D3D3)</span><span style="background-color: transparent; font-size: 10.5pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline;"> - A soft grey that adds contrast and balances the brighter colors.</span></li></ul><p dir="ltr" style="line-height:1.6439972727272727;margin-top:11pt;margin-bottom:11pt;"><span style="font-size:10.5pt;font-family:Arial,sans-serif;color:#656565;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The navy blue would make a nice prominent color for the logo icon or wordmark. Teal could be used for a secondary accent color. Light grey is a safe choice for the text color if placing the logo on colored backgrounds.</span></p><p style="list-style-type: disc; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(101, 101, 101); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline; white-space: pre; margin-left: 1pt;"><span style="background-color: transparent; font-size: 10.5pt; font-family: Arial, sans-serif; font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; vertical-align: baseline;"><span id="docs-internal-guid-52a0f61c-7fff-3e9f-5439-7a20b591e097"></span></span><br></p></span>
- Other Facts
- -
- Briefly describe your contest
- Knowledge Accelerators is looking to update an antiquated logo