Ignite Pura Vida

Company or website name

Ignite Pura Vida

Slogan or Tagline

Adventure awaits

Describe your company and organization and target audience

"Ignite Pura Vida" is a vibrant and adventurous tourism company located in the Papagayo region of Costa Rica. The company specializes in providing a diverse range of tourist experiences, including boat tours, UTV expeditions, offshore fishing, waterfall sightseeing, and electric bike rentals. The name "Ignite Pura Vida" suggests an emphasis on sparking excitement and igniting the famous Pura Vida lifestyle, blending energy with the laid-back and joyful atmosphere that characterizes Costa Rican culture.

Company Description:

"Ignite Pura Vida" offers a dynamic mix of activities that cater to thrill-seekers, nature enthusiasts, and those seeking an authentic Costa Rican adventure. From exploring the stunning coastline on boat tours to embarking on UTV expeditions through the lush landscapes, the company provides a range of experiences that capture the essence of the Papagayo region.

Target Audience:

1. Adventure Enthusiasts: Individuals who seek adrenaline-pumping activities, such as UTV expeditions and offshore fishing.

2. Nature Lovers: Those who appreciate the natural beauty of Costa Rica, including waterfall sightseeing and exploring the region's diverse ecosystems.

3. Tourists Exploring Pura Vida: Travelers looking to experience the Pura Vida lifestyle, symbolized by a common Costa Rican animal mascot, and immerse themselves in the local culture.

4. Active Travelers: People interested in outdoor activities, such as electric bike rentals, providing a fun and eco-friendly way to explore the region.

5. Couples and Families: Aimed at creating memorable experiences for couples seeking adventure, as well as families looking for a mix of excitement and relaxation.

The target audience for "Ignite Pura Vida" includes a broad spectrum of individuals seeking an immersive and exhilarating Costa Rican adventure while appreciating the natural beauty and culture of the Papagayo region. The incorporation of sloth, monkey, dolphin, parrot, mapache or iguana mascot adds a playful and endearing touch, appealing to those who value a more relaxed pace and the iconic Pura Vida lifestyle.

The design should have the following

Designing a logo for "Ignite Pura Vida" offers an opportunity to capture the essence of adventure, energy, and the "Pura Vida" lifestyle in Costa Rica. Here's a concept for your logo:

Logo Concept:

1. Color Palette:

   - Use vibrant and tropical colors such as deep blues, greens, and warm yellows to represent the ocean, lush landscapes, and the energetic vibe of the region.

2. Icon:

   - Incorporate a stylized flame or spark intertwined with a sloth, monkey, dolphin, parrot, mapache or iguana in a sporty or playful pose, conveying the idea of igniting the Pura Vida lifestyle at a leisurely pace This can be intertwined with elements like a mountain, wave or waterfall symbolizing the various experiences offered.

   - Add a subtle sun icon to signify the tropical setting and the Pura Vida lifestyle.

3. Typography:

   - Choose a bold and modern font for "Ignite Pura Vida." Consider a font style that reflects both energy and the laid-back nature of the Pura Vida lifestyle.

4. Pura Vida Slogan:

   - Optionally, you can include the "Pura Vida" slogan in a script font or a hand-drawn style beneath or around the main logo to emphasize the connection to Costa Rican culture.

5. Adventure Elements:

   - Integrate small icons representing adventure activities, such as a boat, UTV, fishing rod, waterfall, to convey the variety of experiences provided.

6. Balance and Composition:

   - Ensure a balanced composition with clear hierarchy, where the flame or spark, adventure elements, and company name are harmoniously integrated.

7. Tropical Accents:

   - Add tropical accents like palm leaves or hibiscus flowers to enhance the Costa Rican theme and provide a sense of place.

8. Format

-This should be in the form of a badge, this can be distributed so all make part of a sport team.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

What style of logo would you like?

Types of files I need for this design

• .AI
• .EPS
• .PDF
• .SVG
• .PNG
• .GIF
• .PSD
• .JPG

Briefly describe your contest

Adventure tourism in Costa Rica