Creative Brief

Company or website name

HOPE Housing Our Parents and Elderly

Slogan or Tagline

Connecting Families to Assisted Living Facilities or A FREE resource for your Family.

Describe your company and organization and target audience

An independent marketing and consulting agency (also referred to as ALF Placement agency) designed to help you find and coordinate their transition into an Assisted Living Facility to fit individual needs of their daily household activities, whether its help bathing, eating, dressing, medicine management, includes laundry, housekeeping, meals and utilities. We target, seniors and their families, also health care professionals such as social workers, case managers and discharge planners at hospitals and nursing/rehabilitations centers in the area of Miami-Dade and Broward county (Only). Our Services are Free to them and their families.

The design should have the following

I've been in this business for many years and healthcare professionals already know and refer to me as "Barbie from HOPE (ALF Placement) They say HOPE because it's on my original LOGO and because it's shorter then reading the actual name of "Housing Our Parents and Elderly) Therefore it should still say HOPE in Large letters and perhaps, Housing Our Parents and Elderly in smaller font. (Hope ) Housing our parents and elderly but in form of 3D . Creating a more modern, compact, 3d, lettering kind of logo and perhaps just a tiny art detail, like a triangle or some kind of abstract design. This is just an idea

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

All companies that have this kind of business have some shape of a roof or house in their logo (Including my current logo). I'm thinking I should no longer include it, and perhaps keep it simple yet modern, maybe more like a button looking logo (round) and seeing that I live in South Florida, I'm also open to simple but tropical, perhaps lines to subtle show a sun. ocean (water)

Colors to use in the design

aqua- orange or orange/yellow and white. I'm open to mint green or sky blue **Please see the updated color palette image that is included in the file section.

Briefly describe your contest

looking to redesign my logo with a fresh modern look