Creative Brief

Company or website name

Grantsburg Fitness & Performance

Slogan or Tagline

"Become More", "GFP"

Describe your company and organization and target audience

We are a 24/7 fitness center catering to all demographics, yet we specialize in resistance training, athletic training, and basketball training. We have over 150 members across varying levels of health and fitness goals. It is our belief that while the gym should be a fun and healthy habit, it should also be a place where personal goals are set and achieved.

The design should have the following

We require our initials "GFP" encapsulated in the logo, but it does not need to be immediately apparent. The emblem should be simple and strong. Please provide a logo with emblem only and a logo with emblem and business name. Attached to the Brief is our current logo (named "GFPcurrent") and a mock-up one of our employees has done (named "GFPmockup"). We like the most recent mock-up version, it is in need of some fine tuning but is headed in the right direction. I can make out a warrior helmet in the "GFPmockup" logo - please try to develop or integrate something like a warrior helmet/avatar. Attached are a few potential examples (see attached files named "avatar1,2,3"......think avatars or emblems from Alien vs Predator, Transformers, Iron Man, etc). A 3D emblem with depth is exciting to consider. The logo should emphasize the word "Fitness" as that is what appeals to most potential customers. Use a crisp and sleek font. Thanks for reading!

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)
• Television/screen

This design should not have this in the entries

Avoid gym cliches (for example, a barbell, flexed bicep, basketball, sweat, etc)

Colors to use in the design

Blacks/grays/whites. Ideally the design could be adjusted or laid over any existing solid background.

Briefly describe your contest

Logo Design - Avatar for a Fitness and Sports Performance Center