Logo Design contest

Foresight

Awardedfeatured

Congratulations to winner Geckoz ! They were awarded the contest prize of $350

Prize Awarded
$350
Creatives
22
Entries
746
Contest Views
6,035
Winning entry by Geckoz
Winning entryby Geckoz
Creative Brief

What the contest holder asked for

Company or website name
Foresight
Slogan or Tagline
People Build Faster with AI (if this is too long go with...Build Faster with AI)
Describe your company and organization and target audience
<p>Check out our website:&nbsp;<a href="https://www.foresight.works/" target="_blank">https://www.foresight.works/</a>&nbsp;</p><p>We hate our existing logo, so we need to go in a completely new direction.</p><p>We are a <b>B2B </b>SaaS platform.</p><p>Foresight’s artificial intelligence (AI) platform accelerates and de-risks construction projects. Foresight is the only AI scheduling engine with a prioritization algorithm.&nbsp;<span style="font-size: 0.875rem;">Foresight sorts thousands of activities into focused priorities of what each team&nbsp;</span><span style="font-size: 0.875rem;">needs to be working on in the coming week, month, and quarter to achieve&nbsp;</span><span style="font-size: 0.875rem;">speedy results.</span></p><p><span style="font-size: 0.875rem;">With Foresight’s automated reporting, teams reduce hours spent on manual&nbsp;</span><span style="font-size: 0.875rem;">reporting by up to 90%. Users can configure customized dashboards displaying&nbsp;</span><span style="font-size: 0.875rem;">the insights they need most, so they can spend more time completing high-value&nbsp;</span><span style="font-size: 0.875rem;">activities.</span></p>
The design should have the following
<p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin">Basically, 3 components of our logo: company name, tagline and a graphical icon. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin">Suggested configuration – line 1: icon and company name, line 2: tagline (but I am open)<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size:12.0pt;line-height:107%;mso-bidi-font-family: Calibri;mso-bidi-theme-font:minor-latin">It needs to work</span></p><ul><li><span style="font-size: 12pt; text-indent: -0.25in;">Both horizontally and vertically, and at different sizes</span></li><li><span style="font-size: 12pt; text-indent: -0.25in;">In full color and white-only – so that it works with light and dark backgrounds</span><span style="text-indent: -0.25in; font-size: 12pt; line-height: 107%; font-family: Symbol;"><span style="font-variant-numeric: normal; font-variant-east-asian: normal; font-variant-alternates: normal; font-kerning: auto; font-optical-sizing: auto; font-feature-settings: normal; font-variation-settings: normal; font-variant-position: normal; font-stretch: normal; font-size: 7pt; line-height: normal; font-family: &quot;Times New Roman&quot;;">&nbsp;</span></span></li><li><span style="text-indent: -0.25in; font-size: 12pt; line-height: 107%;">With and without icon</span></li><li><span style="font-size: 12pt; text-indent: -0.25in;">On website, PPT templates, Word letterhead, sales collateral PDF, PPC ads, etc.</span></li></ul><p><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;"><br></span></p><p><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Brand identity: modern and techy. Danish/Scandinavian aesthetic - contemporary clean. Clarity – not cluttered.<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Target audience: our B2B SaaS product is a software platform used in the construction industry. Our target audience is project planners or schedulers. <o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Inspiration: think big construction projects, architectural drawings, gantt charts, data networks – don’t be too literal<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Not too complicated, recognizable at a glance<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Icon needs to work (or be extended) as a mobile phone app button – not too much detail<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Our competitors: <a href="https://smartpmtech.com/">https://smartpmtech.com/</a>, <a href="https://nodeslinks.com/">https://nodeslinks.com/</a> , <a href="https://www.nplan.io/">https://www.nplan.io/</a> , <a href="https://planisware.com/">https://planisware.com/</a><o:p></o:p></span></p>
This logo will be used for
[object Object], [object Object], [object Object], [object Object]
This design should not have this in the entries
<p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Font: modern, no sections of the lettering should be too thin.</span><o:p></o:p></p>
These values are what the logo should communicate
[object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object], [object Object]
What style of logo would you like?
[object Object], [object Object], [object Object]
Colors to use in the design
<p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Colors: can have some gradients, but don’t go overboard<o:p></o:p></span></p> <p class="MsoNormal"><span style="font-size: 12pt; line-height: 107%; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial;">Oxford blue will be 1 color – we need at least 1 other color in the logo. The other color should be bolder and less conservative, but match well. Not sure which should be the primary color<o:p></o:p></span></p>
Other Facts
-
Briefly describe your contest
We are looking for an modern, techy logo design for our B2B SaaS company.