Creative Brief

Company or website name

Fisheye Seafood

Slogan or Tagline

seafood through a different lens

Describe your company and organization and target audience

Fisheye Seafood is a new brand started by ClusterTruck. ClusterTruck is a delivery-only restaurant specializing in variety, speed, and convenience with over 100 menu items from burgers, pizza, salads, and seafood--all made fresh to order in our central kitchen and delivered by our staff in tight delivery zones. The name Fisheye Seafood is inspired by the wide-angle lens - looking at something from a different perspective. Fisheye Seafood will highlight ClusterTruck's seafood options including shrimp, mahi mahi, and salmon as a virtual restaurant brand listed on third party delivery platforms like DoorDash. Shrimp will be the most abundant seafood option on the menu where numerous dishes feature it as an add-on. Fisheye Seafood caters to hungry people looking for hot, fresh, and chef-driven meals which curb their seafood itch without breaking the bank at a fancy seafood restaurant. We've included some examples of our seafood dishes to express the quality and fidelity of our seafood options for inspiration. Future menu photos may be taken through a wide-angle lens.

The design should have the following

"Fisheye Seafood" clearly legible Creative use of a wide-angle lens style effect Shrimp, Salmon, or Mahi Mahi

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)
• Merchandise (mugs, t-shirts etc.)
• Signs (including shops, billboards etc.)

This design should not have this in the entries

Please do not include the company slogan

Colors to use in the design

light blue or seafoam, yellow

Briefly describe your contest

Fisheye Seafood, a virtual restaurant, needs your help to create a logo! Take inspiration from our tasty dishes and the style of wide-angle lens photography to develop a modern, sleek logo!