Creative BriefWhat the contest holder asked for
We’re evolving our bold, Viking rune-inspired personal training logo into a more fluid, approachable design that reflects our expanded focus on active rehabilitation and massage therapy. The new logo should maintain the original’s core angled shape but soften the sharp edges with curves or subtle movement lines, incorporate a small star detail at the top center, and use our signature yellow paired with a fresh light navy blue. The style should feel professional yet friendly, strong yet welcoming, embodying movement, healing, and performance. The logo will be used across signage, uniforms, social media, and print, so versatility is key.
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