DK Automation

Company or website name

DK Automation

Slogan or Tagline

Innovative Lighting Design and Controls

Describe your company and organization and target audience

We design the lighting and control (dimming) systems for residential and light commercial properties (think upscale homes, restaurants, small retail spaces, small churches).  We also do automated shading as well.

The design should have the following

Since our name, "DK Automation", says nothing about lighting inherently, we'd like the logo to have some suggestion of lighting in it.  Doesn't have to smack you across the face...just enough so that someone pulling a card out of a drawer or seeing our logo will remember we're the lighting people.

We're looking for elegant and refined...but not gaudy.  Clever is encouraged. Should have some color (one or two main colors + black/gray) but not a color explosion.  We're trying to convey professionalism but it doesn't have to be law firm dry.

This logo will be used for

• Online (Website, facebook etc.)
• Print (business cards, letterheads, brochures etc.)

This design should not have this in the entries

Comic Sans (duh!).  Anything overly playful or cartoon-ish.

Probably shouldn't have a suggestion of a home in the logo since we also do commercial work.

What style of logo would you like?

Colors to use in the design

We're open here...probably nothing neon.  No bright pinks, purples, or reds...yellow is fine (because...ya know...light).  Greens, blues, Earth tones...all fine.  If red strikes you...probably keep it in the burgundy range.  

Briefly describe your contest

Logo for a Lighting Design/Lighting Controls company. Professional. Lighting should be conveyed in the logo.