Logo Design Entry # 2547996

madebymicah

Nov 02, 2021 02:11 AM

I tried to go a bit of an untraditional route with this logo, aiming for sophistication and elegance without repeating the ever-so present tropes of swirling lines and abstract nature seen in wellness logos across the board. The combination of a playful arrangement of custom letters and an array of unexpected colors are enticing and create a soft excitement when you look at it, without going overboard and being loud or obnoxious. The gentle curves of the shape feel natural and relaxed, soothing to the eye and symbolic of easing pain and peace. It feels fresh and relevant without looking tech-y; classy and timeless without looking too institutional or stuck-up; avoiding cold rigid lines or blatant graphics and instead gripping people with it’s beautiful serenity and simplicity. Above all, it looks more human—allowing clients to see the personal and genuine heart behind the company.